When Facebook rolled out it’s new Power Editor interface, it introduced a new level to Facebook ads: the ad sets. Here is a sample structure of a campaign and how I’d recommend separating your ads into ad sets: Campaign: Guide to List Building What’s the goal of this campaign? To get people to sign up to receive my free guide to list building using Facebook ads. Objective (a term used…
“Why aren’t my ads working???” “I’m not getting any clicks.” “I’m not getting any conversions.” “I’m not getting any impressions.” Sound familiar at all? This is basically what my inbox looks like. And who can blame you? You took a GINORMOUS leap and actually spent money trying to get your business in front of new people. Everyone around you (*cough* myself included) was all like “YES! Facebook ads are perfect…
In the course of about 24 hours, my friend’s email list grew by 155 people. Actually, I’m sure it grew by a whole lot more than that. This small biz owner is doing a lot of different things to grow her list before the cart opens for her product launch in a couple weeks. But I know about those 155 new subscribers because I made them happen. They found her…
The next time you start setting up a Facebook ads campaign that you plan to run for 7 days or more, make sure you segment your audience. You’re going to be so happy you did when you check in on your ads and inevitably see this: This graph shows conversions, a.k.a. the number of people who bought your product, opted in to your free trial, or became a lead (depending…
In case you haven’t noticed, there are a loooooot of people on Facebook. That means your Facebook ad has the potential to reach TONS of people – the wrong people. Naturally, you don’t want to reach the wrong people with your ads – after all, you’re paying for these puppies. So spend some time on targeting your ad so that it’s shown to the right people. Here’s what happens when…