Claire Pelletreau

Facebook Ad Consultant

How to Install the Facebook Pixel: WordPress Sites [Step-by-Step Instructions]

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You know that Facebook Ads can be a great tool in your business arsenal. You can get your work seen by the right people, let them know about your offerings, grow your list, and even make sales.

What you can’t do is figure out which ads work best for your business if you don’t have the Facebook Pixel in place from the get-go! 

how to install the facebook pixel wordpress

“What exactly is this Facebook Pixel you speak of, Claire?”

It’s so much more simple than it sounds. Basically you put a bit of code in the backend of your website JUST ONE TIME, and it helps you do two really cool things:  [Read more…]

14 Facebook Ad Metrics that Actually Matter (and 4 You Should Just Ignore)

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14 Facebook ad metrics that actually matter

When people are finally able to get their ads up and running, and then they actually have some data to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???”

Sometimes, though, I have to be the bearer of bad news. I’ll point them in the direction of the chapter on reading your reports, and then they’ll come back and say “Oh. Well I only got a handful of conversions and they were $10 a piece.”

Ouch.

This is something that really pisses me off about Facebook ads: they highlight the numbers that are going to make you HAPPY (or at least optimistic) about your campaigns, and they hide the ones that show you what really happened to your hard-earned money.

(When I say “hide” I mean that they aren’t on display as soon as you open up the Ads Manager. If you know where to look, which is behind the Columns button, then the important metrics are easy to find. And I’m going to help you get there!)

14 #FacebookAd #Metrics that Actually Matter (and 4 You Should Just Ignore)

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Facebook Ads Not Working? This Is the One Tweak to Try First

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Even with the best Facebook ad training money can buy, you’re going to have some ads that flop. It happens to everyone, even me!

Facebook ads not working

There could be a few different factors at play when your ads don’t perform very well, and it’s important that you learn to read your results in order to figure out what the “problem” really is.  [Read more…]

Instagram Ads: 6 Things You Need to Know to Run Your First Campaign

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Instagram AdsMarketers around the world are cheering – Instagram ads are available for all of us! Have you played around with them yet?

If not, I want to lay out the absolute basics you need to know just to get started. I have to hand it to Facebook – they’ve integrated Instagram ads really well into their advertising interface. If you’re comfortable setting up a regular Facebook ad, then this will be a piece of cake.

(Want to get a real strategy before you start spending money? Watch this free ad strategy training.)

Here are the 6 most important things you need to know as you get ready to run your first Instagram ad campaign:

Want to try out #Instagram ads? Here are 6 things you need to know:

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Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

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Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to?

Facebook Ad Scheduling

Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love more than making decisions about when and how to spend my money!

Check it out with this example schedule: [Read more…]