Claire Pelletreau

Facebook Ad Consultant

How to Create Scroll-Stopping Facebook Ads

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Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed.

Welcome to the blog, Becky!


If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re:

  • Burning Cooking dinner
  • Procrastinating on a report
  • Refereeing an argument between kids
  • Teased by clickbait

And your Facebook ad is vying for their attention. Before you resort to flashing lights and giant arrows, consider creating scroll-stopping Facebook ads with this two step approach:

Combine your ideal clients’ exact words with your real benefits.Click To Tweet
Leverage the Power of Exact Words

If you’ve ever heard a stranger cite your guilty pleasure show or mention your secret pet peeve and you felt pulled to talk to them, you know the power of exact words.

[Read more…]

How to Create a Tripwire Product That Bankrolls Your Facebook Ads

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List building Facebook ads are great . . . for list building. But what are you doing in order to bring in revenue from those brand new subscribers?

If you sign up for a lot of lead magnets and pay attention to the emails that come in after, you’ll notice that the following strategy is pretty common:

Someone tries to get me on their list with an “easy” lead magnet (like a swipe file, checklist, PDF – something I can consume very easily) and then get me into a sales funnel by inviting me to a webinar AFTER I’ve become a new subscriber.

In theory, I love this plan – it takes care of the “webinar ads are expensive AF” problem that lots of people (myself included) have faced. [Read more…]

How to Set Up Facebook Retargeting Ads to Save 💰 On List Building

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You want cheaper leads from your list building ads, am I right? I don’t blame you.

How to set up Facebook retargeting ads

In my last blog post, I showed you my own retargeting campaign designed to grow my list. You know, the one that makes me more money than I spend on it every week.

And now I’m going to show you exactly how to set this up for yourself!

Let’s start with the pieces you’re going to need: [Read more…]

Facebook Retargeting Ads: How I Make $1.60 For Every $1.00 I Spend

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If there’s one type of Facebook ad that you should have running at all times, it’s Facebook retargeting ads. 99% of the time, it’s the cheapest way to put paid list building on autopilot.

Facebook Retargeting Ads

Quick Recap In Case You’re Like
“WTF Is She Talking About???”

Facebook retargeting ads are the ones that target people who have already engaged with your business or brand at some point. That means people who have: [Read more…]

Facebook Ad Copy: 5 Steps to More Conversions

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I love Facebook ads. (Surprise, surprise.)

I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images.

But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE.

Sadly there are no Facebook ads without some text. This isn’t a medium where you can let the image speak for itself and expect results. (Just you wait, Pinterest advertising. I’m coming for you!)

So that means that like it or not, writing ad copy is a big part of my job. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing. (Thanks guys!)

What’s my secret?

It’s actually pretty simple: I have a system for the actual creation of the copy, and five rules for writing great ad copy that I stick to every single time. And they’re about to become your own guidelines for writing your own ads that get quality clicks.

[Read more…]