Who Should Launch Ads ASAP and Who Should Save Their $$$ (GPP185)

Because I’ve been working in Facebook ads for so long, I know what entrepreneurs need before they start running ads… and when they should wait. In this episode, I talk about who should definitely be investing in paid advertising on FB and IG, and who would be better off saving their money. Also!  I’m following my friend Tarzan Kay’s lead with a heads-up about upcoming programs and their open/close dates.…

Suzy Ashworth: Earning £2 Million in a “Bumpy” Year (GPP184)

Suzy Ashworth is a seven-figure entrepreneur and a quantum transformation and embodiment coach. Her superpower is helping conscious entrepreneurs create six-figure breakthroughs in their business so that they too can expand into a limitless living, and create an incredibly positive difference in the world. Her work has been featured in Forbes, Grazia, and The BBC. She supports her global client base to create magnetic messaging that helps them to magnify…

3 Levers I Pull to Maximize Revenue in My Business (GPP183)

The advice I’m giving in this podcast episode works best for people who already have an offer that converts well. Think about the offer you sell the most of or the one that brings in the most revenue and consider how you can pull these levers for that offer. The three levers I’m referring to are:1) Traffic – Getting more eyeballs 2) Conversion Rate – Converting more of those new…

Jessica Kupferman: The Live Event Business Model in COVID Times (GPP182)

Jessica Kupferman is the co-host and co-founder of the She Podcasts brand, which currently supports over 21,000 female podcasters and has a digital marketing reach of over 55,000 content creators. Her sweet spot is helping podcasters set up systems for growth and training them on how to obtain sponsorship. She also is an internet “Bat Girl” with an odd amount of experience in way too many software services.  When she’s…

2021 Year in Review: What Happened With The Lead Lab (GPP181)

At the end of 2020, I decided to make a huge change to my business model:  Instead of focusing on selling my popular self-study ads course, I launched a high ticket group program. I’ve talked about it on the show before, but I purposely held back from charging details about the impact of that change until I spent a year working on it.  In this episode of the podcast, I…