What if your biggest hesitation about creating a bonus is actually the exact reason you should offer it? My Get Paid Marketing client was convinced she couldn’t teach something to her students—until I showed her she was already 100 steps ahead of them. We dig into why expertise isn’t about being perfect, and I push her toward a bonus idea that made her nervous for all the wrong reasons. This…
What happens when your dog knocks the same agility bar every single competition? You might think it’s a training problem, but Hélène Lawler discovered something completely different – and it changed everything about how she coaches dog sport competitors. After leaving academia with a story you won’t believe, Hélène built a thriving business helping dog handlers manage their mental game and their dogs’ over-arousal issues. But it wasn’t until she…
Cindy Wagman helps experienced non-profit fundraisers create a business model to achieve six-figures and enjoy a lot more autonomy. Before joining Get Paid Marketing, Cindy was doing pretty well with her nonprofit consulting programs, but her marketing game was a bit hit-or-miss. She knew her stuff but needed a tighter strategy and clearer messaging to really make her launches pop and consistently reach more people. Her lead generation and sales…
They called me “pelican” in fifth grade. The mean girl in 10th grade? She shouted I was ugly in front of the whole class. For years, those moments dictated how I showed up in my business… until one messy, totally unplanned ad flipped my beliefs about visibility on their head. Today, I’m sharing what I learned about running ads when you hate being visible—and why your ideas about looking “professional”…
Mike Pacchione heard “power of story” but wrote down “tower of story.” That mistake somehow led to a Nike speaking gig, which led to a coveted role in Silicon Valley, which led to helping Pat Flynn unlock over a million dollars from speaking. Today Mike charges up high ticket rates for one-on-one coaching and fills his group programs with just a couple emails. No complicated funnels. No big team. Just…