Blog

The 3 Parts of Ads We Can Control + Tests I Recommend You Try (GPP231)

In the next 30 minutes, you’ll know the three tests you need to be running to crack the Facebook ad code to start seeing a bigger bang for your buck.  As someone who has run ads for multi-million dollar campaigns and taught online businesses to do the same, I’ve discovered some insider hacks that many entrepreneurs aren’t aware of. One of the most critical of these is testing – and…

Priyanka Venugopal: “Should I Be a 1:1 Coach Forever?” (GPP230)

Priyanka Venugopal went to medical school and became a board certified Ob/Gyn… a profession that led to a perpetual state of overworking and perfectionism. It was at her heaviest- just over 200 lbs -that Priyanka knew she had to make a change. This was the perfect time for her to discover coaching, which touched every part of her life to the point she decided to become an entrepreneur and coach…

Matthew Kimberly: Get a F*cking Grip! (and Book Yourself Solid) (GPP113)

Matthew Kimberly is the CEO at Book Yourself Solid Worldwide, founder of The School for Selling and The Single Malt Mastermind, and the creator of Delightful Emails. He helps small business owners and the self-employed get to grips with marketing and selling and to enjoy more fun, freedom and flow. His book, How To Get A Grip, was first released by John Blake in 2011, and re-released in 2019 by…

Get More Of The Right People On Your Webinar By Testing The Title First (GPP205)

Most people who launch a webinar come up with their topic and get straight to building out the funnel.  Savvy business owners will think about whether the topic will attract the right kind of leads for their offers. And the brilliant business owner tests their webinar topic against cold traffic before building a single slide or optin page. In this episode, I walk you through the ultra-simple campaign that you…

Sneaky Thoughts About Facebook Ads (GPP229)

Are your Facebook Ads giving off “sleaze?” In the next 15mins, I want to bust this all-too-common fear I hear about from online entrepreneurs.  You can’t help what other people think on the other side of your marketing. You can decide how you reach them through ads or organic marketing. There are so many high pressure sales tactics on this online business street; let’s see if you really fall into…