You pour hours into creating 3 or 4 Facebook ads. You craft the perfect copy. Design images that look great, include a call-to-action AND pass the 20% text rule. When your ads get approved, you basically pop open a bottle of the bubbly and celebrate at your desk. Your ads start running (which means you start paying Facebook whether you like it or not). You find it impossible to stop checking your stats every…
One of the biggest struggles my clients face is choosing the right audience to show their ads to. You have so many freaking options: it’s oh-so easy to get turned around and end up targeting an audience that’s either painfully vague or straight up wrong for your business. The result of both of those mistakes is the same: terrible results in terms of no or expensive conversions. When you’re trying…
When I was about eight years-old, an important man came into my life. His name was Viktor, and he was the new ballet teacher at my neighborhood dance studio. Born and bred in the Ukraine, Viktor was a hard-ass. He worked my little ballerina-self to the bone. He whipped my dance skills into incredible shape, fixing my bad habits and helping me form new ones that strengthened me as a dancer. Viktor…
If you’ve ever spent time reading this blog before, you know I want you to use Facebook ads to build your list. I love sharing my own tips and tricks for improving my cost per subscriber in posts like this one and this one. But what ELSE should you be doing with Facebook ads? Selling your product or services? Sure, but only to a very specific audience. In my ideal…