WTF Is Google Analytics?
I know, I know. Google Analytics does NOT sound exciting. You might say that about ANYTHING with word “analytics” in it. (Even Chocolate Doughnut Analytics sounds lame.)
But I promise, what Google Analytics can uncover is the exact opposite of lame.
You know your own business. Does this sound familiar?
✔️ You have no idea where your website traffic is coming from. Did you attract them through Pinterest, that guest blog post, your latest newsletter???
✔️ You’d love to know which of your blog posts is the most popular and better yet, WHO read them.
✔️ You’re often stuck on which kinds of ads to run or what audience you should target. You know who you WANT to target but aren’t quite sure if that’s who’s actually listening.
✔️ You’ve looked at your Google Analytics account and it just seemed like a bunch of horrifying graphs and numbers. You feel you wouldn’t even know where to start or what to do with the data.
✔️ You’ve wasted TONS of money on ads that just didn’t convert or even bring in more folks. Nobody fucking clicked.
I know, I get it. Sometimes running a business can feel like you’re lost in the woods; fumbling around, with no idea how to navigate your path.
GOOGLE ANALYTICS CAN BE YOUR FLASHLIGHT.
Seriously, imagine a world where you know…
◎ EXACTLY what content drew people to your blog, what they clicked on, and how long they stuck around. You then use that data to pick content to use in a Facebook ad or promotion because you know it works!
◎ What demographic is actually sending you the best quality traffic. People who are engaged with your content and are more likely to BUY!
◎ If your landing page actually helps convert sales or scares people away.
◎ Precisely how to read your analytics and interpret the results. It’s easy and the math isn’t scary or vomit inducing.
Google Analytics aren’t as dry as you thought, huh!?
They’re actually KEY in building a successful Facebook campaign without wasting TONS of money on ads that just don’t work.
Beyond Facebook ads, you could use the data from Google Analytics to take your most popular blog and turn that into a webinar or ebook (then use Facebook ads to promote it.) You could make sure all your most popular content has a call-to-action or content upsell. You could stop wasting your time on topics and subjects that just aren’t resonating with your ideal clients.
They say knowledge is power, right? Mastering Google Analytics feels so empowering. It lets you put an end to those days when you end up guessing blinding about marketing decisions. Bye-bye, wasted time!
That’s why I created:
In 2 HOURS or less (through 7 short, simple videos), I’ll walk you through exactly which data you should look at, where to find it, and how to interpret it for your business.
It’s honestly not as confusing or complicated as you think. (I won’t even make you take out a calculator!)
Instead, I’ll just take you step-by-step through the entire process and show you everything you need to know to optimize your Facebook ad strategy and get your work and message in front of more of the right people!
I’ll even give you a link to a pre-made Google Analytics dashboard so you can keep only the relevant data just one quick click away. Yep, it makes a simple thing even simpler..