[et_pb_section admin_label=”section” background_image=”https://clairepells.com/wp-content/uploads/2016/08/gacourse-wtf-girl-smaller-compressed.jpg” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” background_color=”#ffffff”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” module_class=”header-text-wrap” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”WTF Is Google Analytcs” background_layout=”dark” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Montserrat||||” custom_padding=”|5%||5%”]

WTF Is Google Analytics?

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” module_class=”header-text-wrap” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Google Analytics does not sound exciting” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” saved_tabs=”all”]

I know, I know. Google Analytics does NOT sound exciting. You might say that about ANYTHING with word “analytics” in it. (Even Chocolate Doughnut Analytics sounds lame.)

But I promise, what Google Analytics can uncover is the exact opposite of lame.

You know your own business. Does this sound familiar?

✔️ You have no idea where your website traffic is coming from. Did you attract them through Pinterest, that guest blog post, your latest newsletter???

✔️ You’d love to know which of your blog posts is the most popular and better yet, WHO read them.

✔️ You’re often stuck on which kinds of ads to run or what audience you should target. You know who you WANT to target but aren’t quite sure if that’s who’s actually listening.

✔️ You’ve looked at your Google Analytics account and it just seemed like a bunch of horrifying graphs and numbers. You feel you wouldn’t even know where to start or what to do with the data.

✔️ You’ve wasted TONS of money on ads that just didn’t convert or even bring in more folks. Nobody fucking clicked.

I know, I get it. Sometimes running a business can feel like you’re lost in the woods; fumbling around, with no idea how to navigate your path.

GOOGLE ANALYTICS CAN BE YOUR FLASHLIGHT.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#360914″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Imagine a world where” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”20″]

Seriously, imagine a world where you know…

◎ EXACTLY what content drew people to your blog, what they clicked on, and how long they stuck around. You then use that data to pick content to use in a Facebook ad or promotion because you know it works!

◎ What demographic is actually sending you the best quality traffic. People who are engaged with your content and are more likely to BUY!

◎ If your landing page actually helps convert sales or scares people away.

◎ Precisely how to read your analytics and interpret the results. It’s easy and the math isn’t scary or vomit inducing.

Google Analytics aren’t as dry as you thought, huh!?

They’re actually KEY in building a successful Facebook campaign without wasting TONS of money on ads that just don’t work.

Beyond Facebook ads, you could use the data from Google Analytics to take your most popular blog and turn that into a webinar or ebook (then use Facebook ads to promote it.) You could make sure all your most popular content has a call-to-action or content upsell. You could stop wasting your time on topics and subjects that just aren’t resonating with your ideal clients.

They say knowledge is power, right? Mastering Google Analytics feels so empowering. It lets you put an end to those days when you end up guessing blinding about marketing decisions. Bye-bye, wasted time!

That’s why I created:

[/et_pb_text][et_pb_image admin_label=”Image” src=”https://clairepells.com/wp-content/uploads/2014/01/ga-course-800-border.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”left” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”In 2 hours or less” background_layout=”light” text_orientation=”left” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” saved_tabs=”all”]

In 2 HOURS or less (through 7 short, simple videos), I’ll walk you through exactly which data you should look at, where to find it, and how to interpret it for your business.

It’s honestly not as confusing or complicated as you think. (I won’t even make you take out a calculator!)

Instead, I’ll just take you step-by-step through the entire process and show you everything you need to know to optimize your Facebook ad strategy and get your work and message in front of more of the right people!

I’ll even give you a link to a pre-made Google Analytics dashboard so you can keep only the relevant data just one quick click away. Yep, it makes a simple thing even simpler..

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” disabled=”on”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” background_image=”https://clairepells.com/wp-content/uploads/2016/08/lptc-stock-dark.jpg” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px” gutter_width=”3″][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”At the End of” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”26″ custom_margin=”|||25px”] This is what you’ll have mastered after 7 bite-sized video lessons: [/et_pb_text][et_pb_text admin_label=”Everything You Need To” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to set up goals in Google Analytics. (This is the foundation that all of your data-diving is based on.) [/et_pb_text][et_pb_text admin_label=”How to Manage Client” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to find your page’s conversion rate so that you can stop guessing about whether or not your site’s actually doing its job as a marketing tool. [/et_pb_text][et_pb_text admin_label=”What Packages to Offer” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to find your best converting traffic sources (because you might be spending all your time trying to rank on Google only to find that it sends you the WRONG kinds of people). [/et_pb_text][et_pb_text admin_label=”Most popular posts” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to discover your most popular posts, and exactly what you should do to them to turn them from “popular” to “money-makers.” [/et_pb_text][et_pb_text admin_label=”What you’re ranking for” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to find what you’re ranking for on Google. You might be surprised by what people are searching for late at night! Unlocking this secret will help you sell to them more easily. [/et_pb_text][et_pb_text admin_label=”Pinpoint click-worthy headlines” background_layout=”dark” text_orientation=”left” module_class=”facebook-red bullet” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”|25px||25px” custom_padding=”|50px||50px” text_font_size=”14″] ☞ How to pinpoint your most click-worthy headlines on social media. You spend time writing those puppies, right? Find out if your headlines are resonating before you spend money on ads! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Call To Action” url_new_window=”off” use_background_color=”off” background_color=”#ffffff” background_layout=”light” text_orientation=”center” header_font_size=”26″ body_font_size=”38″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_text_size=”20″ button_border_width=”2″ button_border_radius=”3″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”3″ button_letter_spacing_hover=”0″ button_url=”http://gum.co/GAquickanddirty?wanted=true” button_text=”CLICK HERE TO GET INSTANT ACCESS”] [/et_pb_cta][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Don’t waste another second without IMPORTANT information about your audience! Dive into Google Analytics: A Quick & Dirty Video Course today. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” disabled=”on”][et_pb_column type=”4_4″][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” disabled=”off”][et_pb_column type=”4_4″][et_pb_cta admin_label=”Money Back Guarantee” title=”EASY MONEY-BACK GUARANTEE:” url_new_window=”off” use_background_color=”on” background_color=”#5e889e” background_layout=”dark” text_orientation=”left” header_font_size=”26″ body_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_button=”off” button_text_size=”20″ button_border_width=”2″ button_border_radius=”3″ button_letter_spacing=”0″ button_use_icon=”default” button_icon_placement=”right” button_on_hover=”on” button_border_radius_hover=”3″ button_letter_spacing_hover=”0″] You’re about to unlock all kinds of secrets that’ll make every marketing decision you have to make SO much easier. That said, if you’re not obsessed with this course within 30 days of your purchase, I’ll refund your money. No questions asked – really. So you don’t have to worry about it being too advanced (or too basic!) – instead you get to test-drive it for 30 days. And no hard feelings if you decide to ask for a refund! I’ll love you all the same. :) [/et_pb_cta][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” disabled=”on”][et_pb_row admin_label=”Row”][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”There are 2 More” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/2-More-Things.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”For 6 Weeks” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Montserrat||||” text_line_height=”1.1em”]

For 6 weeks, you’ll have my eyes on your campaigns.

[/et_pb_text][et_pb_text admin_label=”Want me to Check” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Want me to check out your ad copy and get suggestions for improvement? Done. Not sure about which audience to target? I’ll help you choose. Confused about how to optimize a campaign? Show me your results and I’ll tell you what to do next. Dealing with a client from hell? RUN! No, just kidding. I’ll help you get through it. I know how scary it can be to spend other people’s money, especially when you feel like you don’t have enough experience to always make the right decisions. For 6 weeks, I’m going to take away that fear and be your partner as you wade deeper and deeper into the world of Facebook ad consulting. [/et_pb_text][et_pb_text admin_label=”Chris Castillo Testimonial” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”border: 2px solid black;||padding: 20px;” custom_margin=”40px||40px|” text_font_size=”14″] What made the learning experience exceed my expectations was how available Claire was to Skype and check out my ad performance and offer hands-on suggestions. Having her eyes on my Facebook ads in real time allowed me to explain my ads’ intent and then quickly optimize them. She also validated my ad creation process, use of target audiences and specific customer interests so I can recreate the best ads in the future. No doubt without our online meet-ups, my ads would have underperformed and cost me money. -Chris Castillo, The Life Coach School [/et_pb_text][et_pb_text admin_label=”When It’s All Said” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font=”Montserrat||||” text_line_height=”1.1em”]

When it’s all said and done, your name and website may end up on my website.

[/et_pb_text][et_pb_text admin_label=”Starting at the Beginning” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″] Starting at the beginning of 2015, my inbox started to get really crowded with emails from people asking me to run their campaigns. Since my revenue model had shifted and I was turning down 99% of the clients who came my way, I made the revenue-crushing decision to put this on my Contact page: Thankfully the emails looking for help with launches or for a paid acquisition contractor stopped flooding my inbox. It confirmed the fact that lots of people visiting my contact page were indeed looking for someone to take the Facebook ads piece off of their plate entirely. Back in February I was curious to see which of the two people that I recommend in that paragraph were getting more clicks, so I installed a heat map. While the split is pretty much 50-50, I was really interested in the fact that about 30% of the clicks on that page were on the links to those ad consultants sites. They got almost 2x the number of clicks than the links about my services! So once I’ve watched you transform into a kickass ad consultant who knows 1) how to run campaigns that convert and 2) how to manage client expectations so that nobody walks away majorly dissatisfied with your hard work, your name goes up on my site too. If you do the work and show me your skills, I’ll be able to recommend you to the ridiculously business-famous people who have been contacting me and the two people on my Contact page to run their ads. [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”1040px” use_custom_gutter=”off” padding_mobile=”off” background_image=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/picture-of-Claire-shorter.png” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_css_main_element=”background-position: right;||background-size: cover;”][et_pb_column type=”2_3″][et_pb_text admin_label=”But Wait, Who are” background_layout=”dark” text_orientation=”left” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”26″] “But wait… Who ARE you?” [/et_pb_text][et_pb_text admin_label=”I’m so Glad You” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″] I’m so glad you asked! My name is Claire Pelletreau and I’m a Facebook ads and conversion optimization expert. I started playing around with Facebook ads in 2011 while working for startups in the U.S. and Argentina (that’s where I live), and I honed my skills even further working with Laura Roeder from Edgar and LKR Social Media on her 5 and 6-figure launches. Since then, I’ve worked with countless entrepreneurs on using paid traffic to boost their businesses and make a whole lot more money! While I totally geek out about Facebook ads, conversion pixels and online marketing in general, my absolute favorite thing to do is to teach others what I’ve mastered working with businesses in all different industries. Which is why I’d love to hang out with you for 6 weeks, get to know you and your clients, and help you become a Facebook ad expert that GETS PAID! [/et_pb_text][et_pb_image admin_label=”Image” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/picture-of-Claire.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”center” module_class=”mobile-only” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#197e94″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px” custom_css_main_element=”margin-top: 20px;” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” custom_padding=”20px|10px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_image admin_label=”Once I Take You” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/updated_within-a-month.png” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” background_image=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/modules-background.jpg” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”on” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”Module Section Headline” background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Here’s what we’ll cover during the program:

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”on” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”Module 1″ background_layout=”light” text_orientation=”left” module_id=”Module1″ module_class=”module” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″]

Someone Wants You to Run Their Facebook Ads . . . NOW WHAT?

There you are, standing on the edge of this opportunity to land another client this month (and bring in even more money!). Discover how to make sure this Facebook ad project gets off on the right foot . . . or if you should turn them down cold. In this module you’ll learn:

The different kinds of Facebook ad campaigns, and when it makes the most sense to run each one.
The right questions to ask in order to find out exactly what to expect from your clients.
How to minimize micro-managing even when it’s your client’s middle name.
The conversations you MUST have to set expectations with your clients before you take their money.
How to use my budget formula (complete with access to the very spreadsheet I use in my own consulting business) to clear up any doubts about what can and cannot be achieved with Facebook ads.

Module #1 Resources:

Strategy Cheetsheet: Understanding Ad Types and Objectives
Interactive Budget Formula Spreadsheet

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Module 2″ background_layout=”light” text_orientation=”left” module_id=”Module2″ module_class=”module” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Closing the Deal with the Perfect Strategy

Now that you know what the client wants (and whether or not Facebook can help them achieve their goals), it’s time to land the project! They won’t be able to resist the combination of the perfect strategy and a stellar proposal, and you’ll be sending an invoice in no time. In this module, you’ll learn all about:

The three main Facebook ad strategies that’ll help your clients reach their goals, and who you should be targeting with each one.
Bells, whistles, and maybe reports? What to offer in your packages, and what to leave to the (other) experts.
How much to charge for your services depending on your offering, the client, and those abovementioned bells and whistles.
Examples of real campaign plans for 5 and 6 figure launches.
How to write and design project proposals that blow away the competition.

Module #2 Resources:

To-do checklists for each type of campaign: what you need from your client to do your job, plus each step along the way so you don’t miss one of the hugely important things.
Example Proposals: the language and simple Google doc-design of my own proposals that get me paid.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Module 3″ background_layout=”light” text_orientation=”left” module_id=”Module3″ module_class=”module” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Creating the Campaign and the Ads that Go With Them

Green light from the client? Check! Deposit paid? Check! All that’s left now is to create and upload some ridiculously impactful Facebook ads. No pressure, though, OK? I’ve got your back through the whole process. In this module you’ll learn all about:

This whole “retargeting” thing: how to put the pixel in the right place, create strategic audiences and then actually use them in your audiences.
Conversion tracking pixels: getting them set and understanding when tracking multiple conversions can and can’t work for you.
What makes for a great ad? Examples, examples and more examples.
How to write copy for your clients, especially when you are terrible and/or hate writing copy.
How to design ads in Canva, PicMonkey, free Photoshop knock-offs.
Discovering lots of different interests to test out, especially useful when the client has a large budget.
Advanced targeting: website visitors, lookalike audiences, connections, etc.
What to name ad sets and ads so that they make sense to you and your clients later.
How many ad sets to run depending on your strategy, budget and results.
Navigating the Power Editor: getting your ads up and running without completely losing your mind.

**Because you’ll be creating and running actual Facebook ads in this module (woohoo!), we’ll dedicate 2 weeks of the course to covering all this good stuff. Module #3 Resources:

Power Editor Step-by-Step PDF Guide
Project Master Checklist (so you won’t lose track of any of those moving pieces).
Interest targeting bank: a (growing) list of Interests you may want to try that you haven’t necessarily thought of.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”on” column_padding_mobile=”on”][et_pb_column type=”1_2″][et_pb_text admin_label=”Module 4″ background_layout=”light” text_orientation=”left” module_id=”Module4″ module_class=”module” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Monitoring Results & Communicating With Your Client

Lots of people know how to get a campaign going, but you’d be surprised at how few can tell their client what actually happened with their money! By the time you complete these simple lessons, you’ll have leveled up your ad game, BIG TIME. In this module you’ll learn:

How to set up your advertising reports to get super-fast access to the data you actually need.
What numbers you should completely ignore, even if Facebook puts them front and center.
My Sherlock metric-sleuthing method: why I look at the data in a very specific order.
“So are these numbers good or bad or what?” Context and baseline numbers that you can measure your own results against.
What to tell your client, even if the news ain’t good.
How often you should be reporting to your client while their ads are running.

Module #4 Resources:

Metrics Cheatsheet: Which numbers matter for each strategy (and which are a complete waste of your time).
Reporting templates: 2 different ways to present understandable data to your clients at the end of a project.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″][et_pb_text admin_label=”Module 5″ background_layout=”light” text_orientation=”left” module_id=”Module5″ module_class=”module” background_color=”#ffffff” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]

Iterating and Optimizing Your Campaign

You’ve spent some money on this campaign . . . now what? You’ll either want to keep it running or make some changes, but you need to make sure you go about it the right way. In this module you’ll learn about:

Copy, images, audience, offerings: how to test which one works best within Facebook’s limitations.
Surviving the first few days of a campaign when the client tends to be the most demanding and your ads are getting all different kinds of results.
How to improve a campaign that sucks. (Don’t worry, it happens to all of us!)
When you should give up on a campaign and try something completely different.
How to scale a campaign for more great results (because simply increasing the budget isn’t the answer).

Module #5 Resources:

PDF Walkthrough: How to Use Visual Website Optimizer to Set-Up Landing Page Split Tests.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”40px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Hold Up” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] HOLD UP! You didn’t think that was everything, did you? I want to arm you with everything you need to be a successful Facebook ads consultant. And I don’t just mean at the end of our time together, but in the long term. So I’m hooking you up with these puppies too: [/et_pb_text][et_pb_text admin_label=”Bonus #1″ background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

BONUS #1: Marketing Your Facebook Ad Services

[/et_pb_text][et_pb_text admin_label=”Now That You’ve Mastered” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.5em”]

Now that you’ve mastered the art/science of Facebook ads, it’s time to get more (and better) clients! After completing this bonus module, you’ll have added Facebook ad management packages to your website and figured out exactly which marketing tactics will get them seen by potential clients! Some of the topics this module include:

How to design Facebook ad management retainer packages.
How to get known for your skills as a Facebook ads consultant without writing a weekly article about Facebook ads.
How to get testimonials from people who don’t really want to share how much they spent and how much they made.

[/et_pb_text][et_pb_text admin_label=”Bonus #2″ background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

BONUS #2: Absolute FB Ads

[/et_pb_text][et_pb_text admin_label=”Those Guys at Facebook” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.5em”] Those guys at Facebook like to keep me on my toes, so they keep changing how everything looks in their advertising platform. But not to worry – I’m gonna keep you up-to-date with my DIY course, Absolute FB Ads (which I update whenever Facebook Ads gets an overhaul). It’s yours to keep so you’ll use it as a reference whenever you need it, even months from now if you need a refresher on any of the set-up or metrics stuff. Value: $297 [/et_pb_text][et_pb_text admin_label=”Bonus #3″ background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

BONUS #3: Landing Pages that Convert

[/et_pb_text][et_pb_text admin_label=”Almost all of the” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.5em”] Almost all of the clients you’ll work with will need an opt-in for whatever list building strategy you choose. Whether or not you offer to create it for them, the Landing Pages that Convert course will turn you into an expert in conversion optimization. You’ll blow their minds when you know what to test out and why, instead of letting them run ads to a page you know won’t get them the results they’re looking for. Value: $247 [/et_pb_text][et_pb_text admin_label=”Bonus #4″ background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

BONUS #4: Ad Consultant Incubator Alumni Network

[/et_pb_text][et_pb_text admin_label=”The Participants of the” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.5em”] The participants of the first round of the Incubator were so happy to geek out with each other about Facebook ads that they asked me to keep the private Facebook group open and available. When you complete the Incubator program, you’ll be invited to join some of the smartest Facebook marketers I know. These fine ladies and gentlemen are always glad to share their knowledge and experience from the current campaigns they’re running. Value: $500-$2000 per year, depending on the time you spend geeking out in there! [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#197e94″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”20px|20px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_text admin_label=”So How Will This” background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.5em”]

“So how will this whole thing work? Am I on my own with the modules?”

Hell no! You will have literally as much time with me as you like for the 6 week duration of the Incubator. Here’s how it’ll all go down: Every Monday you’ll receive links to that week’s module and its lessons + resources. You’ll have a task to be completed and returned to me, your drill sergeant instructor, by the following Monday. (The one exception is Module #3 – you’ll have 2 weeks to complete that one.) Each lesson will be no more than 20 minutes, so you should be able to go through the weekly materials in about an hour. On Thursdays at 2pm EST / 11am PST, we’ll jump on a call together and hash out any questions you have or challenges you’re facing. Between calls, you’re encouraged to come hang out with all of us in a private Facebook group for asking any and all questions related to Facebook ads. But that’s not where you’ll share the specific questions/struggles/ideas that come up around your clients’ work. You and I will handle all of that privately via email or on Skype; you’ll send me reports, ad copy, images, strategy questions, and anything else that doesn’t benefit the whole group, and get my prompt responses (within 24 hours Monday-Friday, but usually a lot sooner than that). Sometimes it’ll be easier for us to jump on Skype for 20 minutes or so to dive deeper into your reports, which I’m MORE than happy to do whenever you need it! Total number of Q&A calls: 6 Limit to email and Skype support: No limit – I’m all yours!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” background_image=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/Program-Begins-Background.jpg” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”The Incubator Program Will” background_layout=”light” text_orientation=”left” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

The Incubator Program will begin on Monday, January 18.

[/et_pb_text][et_pb_text admin_label=”The Q&A Call Schedule” background_layout=”dark” text_orientation=”center” text_line_height=”1.5em” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″] The Q&A call schedule is as follows: Thursday, January 21 Thursday, January 28 Thursday, February 4 Thursday, February 11 Thursday, February 18 Thursday, February 25 All of these calls will take place at 2pm EST. A.K.A. 11AM PST / 4PM ARG / 7PM GMT / 6AM AEST If you can’t make the calls live, you can absolutely submit any questions you have beforehand, and everyone will receive recordings of those sessions as well. [/et_pb_text][et_pb_text admin_label=”The Group:” background_layout=”light” text_orientation=”left” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

THE GROUP:

[/et_pb_text][et_pb_text admin_label=”The First Round” background_layout=”dark” text_orientation=”left” text_line_height=”1.5em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] The first round of the Incubator was small and intimate, and we’re keeping it that way for Round Two! I’ll be capping enrollment at 30 participants. [/et_pb_text][et_pb_text admin_label=”The Investment: $1,750″ background_layout=”light” text_orientation=”left” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em”]

THE INVESTMENT: $1,750

[/et_pb_text][et_pb_text admin_label=”The First Round” background_layout=”dark” text_orientation=”left” text_line_height=”1.5em” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] PAYMENT PLAN OPTIONS: — 1 payment of $1,750. — 3 payments of $625 each (total = $1,875). — Available for early bird enrollment through December 30: 4 payments of $450 each (total = $1,800). [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_padding=”|0px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Grab Your Spot” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”position: relative;” custom_margin=”||0px|” custom_padding=”||0px|” text_font_size=”14″] Grab your spot in the next round of the Ad Consultant Incubator by January 14! [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”640px” use_custom_gutter=”on” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_padding=”0px|0px” gutter_width=”1″][et_pb_column type=”1_3″][et_pb_image admin_label=”1 Payment” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/1-payment.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”3 Payments” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/3-Pay.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”4 Payments” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/4-Pay.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”If You’re on the Fence” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] If you’re on the fence about whether or not this is a good fit for your business, let’s jump on the phone and chat. I’m only going to recommend you join us if you and your business are really in a good position to recover your investment quickly! [/et_pb_text][et_pb_image admin_label=”Book a Time” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/button-bookconsult2.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”FAQ’s” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″]

FAQs

[/et_pb_text][et_pb_toggle admin_label=”What kind of Experience” title=”What kind of experience do I need to be successful in the Incubator?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] Let’s put it this way: you should have at least tried to set up a Facebook ad campaign before. I’m not worried about you having spent a certain amount on ads or worked with a minimum number of clients. But the most successful people from the first round of the Ad Consultant Incubator already had experience working with clients on different kinds of projects. This was NOT their first time at the Facebook ad rodeo. [/et_pb_toggle][et_pb_toggle admin_label=”How will I practice” title=”How will I practice what I’m learning in this program?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″]

One of three ways:

You already have a client who’s interested in dipping their toe into paid advertising.
I introduce you to a test client and you run a campaign for them, free of charge. (But don’t worry; you’ll know exactly what to say to keep the scope of the project very small and focused.)
You run ads for yourself using your own Facebook page and advertising account.

[/et_pb_toggle][et_pb_toggle admin_label=”What Format Will The” title=”What format will the lessons be given in (video, PDF, Calls, etc)?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] The vast majority of the course will be taught via video, but you’ll also receive MP3s of each lesson as well as written transcripts! Some lessons will work perfectly well as audios that you can listen to (as many times as you like) at your leisure. Others will really require you to watch the screen to fully understand what the heck I’m talking about. The Q&A calls will be recorded and you’ll receive MP3s of those shortly after they’re completed. Finally, you’ll get access to other materials like PDF worksheets, templates and scripts, as well as additional MP3s if I need to send you a personal audio note about your ads or a question we’re discussing. [/et_pb_toggle][et_pb_toggle admin_label=”Will You Provide Transcripts” title=”Will you provide transcripts for the videos and/or calls?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] All of the modules will be delivered with transcripts included. If I hear from the group that transcripts of the Q&A calls are really helpful or needed, I’ll make ‘em! [/et_pb_toggle][et_pb_toggle admin_label=”What Would the Time” title=”What would the time commitment be each week? How many hours/week do I need to set aside for it?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] I would recommend setting aside 1.5-2 hours each week to 1) review the lessons and 2) complete the weekly assignment. Some weeks you’ll spend more time emailing with me about your clients work and other weeks you may listen to the calls and say “yup, I’ve completely got this, no clarification needed.” My goal is to give you everything you need to learn how to successfully run ads for your clients, and that’s going to require more of a time investment for some people. [/et_pb_toggle][et_pb_toggle admin_label=”Will You Give Any” title=”Will you give any tips on marketing/finding clients or will it be just how to run FB ads?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] When I say “you’ll learn everything I know about running Facebook ads for other people” I mean EVERYTHING! How to run the ads, what strategy recommendations to make to your clients, how to spot a trainwreck client a mile away, what to charge, how to position yourself as the kickass Facebook ads expert that you are or are working on becoming, what to put in your reports . . . this program covers the whole shebang. [/et_pb_toggle][et_pb_toggle admin_label=”What Do I Get” title=”What do I get out of it?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″]

The benefits of being a trained Facebook ad consultant are massive, for example:

You won’t need as many clients anymore! The clients you already have or that you’re getting anyway will pay you more for your ad services, so you don’t have to hustle as much.
People will be inquiring about your services ALL THE TIME. (Everyone and their mother wants to run Facebook ads now, so people who know how to do it for them are in high demand!)
You’ll be able to rest easy knowing that the campaigns you’re running have the best possible shot at working for your client. Some things are out of your hands (thank you for that, Zuckerberg), and your clients actually understand and accept that.
You’ll choose exactly how deep into bed you want to get with Facebook ads. Hate the strategy but feel confident enough in the Power Editor? You can offer set-up services only. Want to blow your clients’ minds with your strategy AND optimization skills? They won’t know what hit ‘em (and they’ll still be referring you a year later).

[/et_pb_toggle][et_pb_toggle admin_label=”Do I Need to” title=”Do I need to have prior experience with Facebook ads to participate?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] Yes, at least a little. If you’ve never played with Facebook ads before today but are very experienced with other pieces of the online marketing world, then let’s talk. [/et_pb_toggle][et_pb_toggle admin_label=”Is This a DIY” title=”Is this a DIY program or will you hold my hand?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] There will be a LOT of hand holding, the kind I do for clients paying me $1500+ to work on one part of one launch. Let me say this, however: I will almost always ask you “what do YOU think you should do?” when you’re not sure how to approach a client proposal. Or “what do these metrics tell YOU that you should do next?” if you need help with a running campaign. I work with hardworking entrepreneurs who are looking to sharpen their advertising-related critical thinking skills. A lot of learning comes from practice, not just me telling you to do this or that. My entire goal is to prepare you to be an incredible resource for your clients, and to help you through the tough parts. [/et_pb_toggle][et_pb_toggle admin_label=”What if it’s Not” title=”What if it’s not a good fit for me after all? Is there a refund period?” open=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#bd322f” custom_css_main_element=”border: 0;||border-bottom: 1px solid #000000;||margin-bottom: 0!important;” title_text_color=”#000000″] Because of the limited number of seats in this program, full refunds will not be granted. I’m serious about this: I’d much rather help you figure out if the Incubator is a good fit before you give me any money! So if you’re on the fence, please book a time to talk with me real quick. You won’t get a hard sell from me. In fact, lots of online business novices didn’t join last time around after our honest conversations. [/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_padding=”|0px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Grab Your Spot” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_css_main_element=”position: relative;” custom_margin=”||0px|” custom_padding=”||0px|” text_font_size=”14″] Grab your spot in the next round of the Ad Consultant Incubator by January 14! [/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”640px” use_custom_gutter=”on” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_padding=”0px|0px” gutter_width=”1″][et_pb_column type=”1_3″][et_pb_image admin_label=”1 Payment” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/1-payment.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”3 Payments” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/3-Pay.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][et_pb_column type=”1_3″][et_pb_image admin_label=”4 Payments” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/4-Pay.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_margin=”||15px|”] [/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” custom_width_px=”740px” use_custom_gutter=”off” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on”][et_pb_column type=”4_4″][et_pb_text admin_label=”If You’re on the Fence” background_layout=”light” text_orientation=”center” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] If you’re on the fence about whether or not this is a good fit for your business, let’s jump on the phone and chat. I’m only going to recommend you join us if you and your business are really in a good position to recover your investment quickly! [/et_pb_text][et_pb_image admin_label=”Book a Time” src=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/button-bookconsult2.png” show_in_lightbox=”off” url_new_window=”on” animation=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#360914″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px” gutter_width=”3″][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_text admin_label=”Love From Clients” background_layout=”light” text_orientation=”center” module_class=”facebook-red” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_line_height=”1.3em” text_font_size=”14″]

LOVE FROM GOOGLE ANALYTICS CONVERTS:

[/et_pb_text][et_pb_testimonial admin_label=”Val Geisler” url_new_window=”off” portrait_url=”https://clairepells.com/wp-content/uploads/2015/01/val-testimonial-circle.jpeg” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ body_font_size=”14″] “I’ve had Google Analytics installed on my website since I don’t know when but I didn’t realize all I could do with this powerful tool until Claire showed me! Setting goals and having quick glance dashboards has been such a game changer. Not only do I understand the detailed breakdown of where my traffic is coming from, but I’m also crystal-clear on which of those traffic sources are actually impacting my business! As a business owner I have so many things to learn on a daily basis. Breaking down the details of Google Analytics with Claire is finally off my list and I gotta tell you, I’m feeling super smart right now. “ – Val Geisler, Digital Strategist [/et_pb_testimonial][et_pb_testimonial admin_label=”Ana Micka” url_new_window=”off” portrait_url=”https://clairepells.com/wp-content/uploads/2015/01/janet-square-testimonial.jpg” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ body_font_size=”14″] “You don’t know how long I’ve been trying to understand my Google Analytics. I’ve spent countless hours on YouTube trying to figure out what everything means and I still end up confused. Metrics are not my thing but you made it super simple for my VA and I to follow – so thank you!” – Janet Kafadar, Course Design Consultant [/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_testimonial admin_label=”Chris Castillo” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/ChrisHdSt-lg.jpg”] Claire’s Incubator program exceeded my expectations about learning how to create and manage my FB ads. Claire was incredibly available to Skype and check out my ad performance and offer hands-on suggestions. Having her eyes on my Facebook ads in real time allowed me to explain the intent of my ads and then quickly optimize them. She also validated my ad creation process, use of target audiences and specific customer interests so I can recreate the best ads in the future. No doubt without the online meet-ups, my ads would have underperformed and cost me money. I wasn’t looking for any training on being a consultant, but it was helpful to see what options I had once I mastered the process. I’m now thinking of using the skills I learned as a consultant in the future. Through this program I learned to be proficient in Facebook ad creation as well as the reporting. I got clarity on creating the ads and confidence that they are running to the right audiences at the right price. Claire is awesome at explaining the material and being available for questions and feedback. Overall it was a great experience and I felt well worth the price. – Chris Castillo, Co-Owner of The Life Coach School [/et_pb_testimonial][et_pb_testimonial admin_label=”Christina Gmy” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″] There are so many articles, webinars, and e-books about Facebook ads out there – it’s easy to get overwhelmed and feel like there’s no possible way you can learn everything you need to know. With Claire’s Ad Consultant Incubator program you get access to all the important info for becoming an ad consultant. But most importantly, you get a mentor who is willing to answer any questions or look over your ads, and that’s priceless. This Incubator program definitely exceeded my expectations. I learned far more than I expected to, and Claire was extremely responsive and always accessible. From how to create ad packages to installing the Power Editor to ad creation & audience targeting, the program was a perfect mix of learning new information and strengthening my understanding of some things I had already learned. Having been a part of this program has given me confidence so that I can actually start taking on clients, as well as a great network of people I know I can turn to if I ever have any questions. – Christina Gmyr [/et_pb_testimonial][et_pb_testimonial admin_label=”Kathleen Cutler” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/2015_0612_028-copy-1024×681.jpg”] The Incubator program gave me the ability to report with confidence! After just one Skype session with Claire, I was immediately able to report a huge increase in profit to my clients. She did this by helping me uncover that I was looking at the incorrect field when creating my reports. That skill alone has greatly improved my relationship with my eCommerce clients, as I can now accurately report on the revenue generated from their Facebook ads. In addition to her personalized guidance, I also appreciated the templates that were provided. I am constantly referring back to the reporting template and the handout on Setting Clients up for Success. Her customized instruction and detailed feedback on my ads made me feel that my time spent with Claire will prove to be an amazing asset to my business. It was evident that Claire put in a lot of work and dedication into sharing her knowledge about Facebook ads in a way that I could apply successfully and immediately. Since starting the program, my client roster has grown considerably. My experience with Claire has given me the confidence to work with a range of clients across many different fields! Through this experience, I’ve also built a strong network of other social media advertisers with whom I feel I can ask any questions that come up in the course of running my campaigns for clients. These relationships combined with Claire’s serious know-how will surely be a great asset to my business for many years to come. – Kathleen Cutler, Social Advertising Consultant [/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#197e94″ allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” custom_padding=”0px|0px” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|0px” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_testimonial admin_label=”Sarah Jenks” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/sarah-jenks-circle.jpg”] Claire was a dream to work with on our ad campaigns for our launch. She was thorough in her reports and kept us updated with our campaigns throughout the launch. She was really dedicated to our success and went above and beyond in helping us achieve our goals. – Sarah Jenks, Founder of Live More, Weigh Less [/et_pb_testimonial][et_pb_testimonial admin_label=”Erin Stutland” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”dark” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/erin-circle.jpg”] I worked with Claire on Facebook ads for a number of my big launches. She helped me figure out when to invest more in ads to grow my reach and when to put on the breaks. In the last launch, not only did we have tremendous lead gen, but earned a 300% ROI on my ads! – Erin Stutland, Founder of Shrink Session [/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”on” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”0px|0px” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” disabled=”on”][et_pb_row admin_label=”Row” make_fullwidth=”off” use_custom_width=”on” width_unit=”on” use_custom_gutter=”off” custom_padding=”0px|” padding_mobile=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” column_padding_mobile=”on” custom_width_px=”740px”][et_pb_column type=”4_4″][et_pb_testimonial admin_label=”Becca Tracey” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/RebeccaTestimonial.png”] Before I worked with Claire, I was CLUELESS about Facebook ads. I knew people were having great success with them but I was too nervous to dive in on my own and waste money. As a result of our training sessions, I’m excited about using Facebook ads! I got over 500 new quality subscribers to my list from that very first campaign we ran together. Now I know how to run ads without wasting money, and I’m pumped that I have this as a tool for growing my business and promoting my products and services. Plus I’ve learned how to accurately track my ads and make changes on the go to help them convert better! – Becca Tracey, Founder of The Uncaged Life [/et_pb_testimonial][et_pb_testimonial admin_label=”Erika Lyremark” url_new_window=”off” quote_icon=”off” use_background_color=”off” background_color=”#f5f5f5″ background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” portrait_width=”150″ portrait_height=”150″ portrait_border_radius=”100″ portrait_url=”http://clairepells2.wpengine.com/wp-content/uploads/2015/12/testimonial-erika-circle-200w.jpg”] Before doing Claire’s FB Ads Bootcamp, things were going “o.k.” We got the ads done by cobbling together the process, making tons of little time consuming mistakes and more likely than not spending more money than necessary. We had no idea how to measure if an ad was successful or not. After doing the bootcamp we produced better Facebook ads, saved a substantial amount of money and ended up with better results. In her bootcamp, Claire touched on every single unanswered question we had about Facebook ads, which is not an easy feat! Claire is a gem, and my forever go-to gal for Facebook ads. – Erika Lyremark, Founder of Lyremark Business Design [/et_pb_testimonial][/et_pb_column][/et_pb_row][/et_pb_section]