You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue.
However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place!
“WTF is this Facebook Pixel anyway??”
The good news is that it’s not nearly as complicated as it sounds. Basically you paste a snippet of code in the backend of your website JUST ONE TIME in order to do two important things: [Read more…]