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How to Set Up Facebook Retargeting Ads to Save đź’° On List Building

March 21, 2018 By Claire Pelletreau Leave a Comment

You want cheaper leads from your list building ads, am I right? I don’t blame you.

How to set up Facebook retargeting ads

In my last blog post, I showed you my own retargeting campaign designed to grow my list. You know, the one that makes me more money than I spend on it every week.

And now I’m going to show you exactly how to set this up for yourself!

Let’s start with the pieces you’re going to need: [Read more…]

Filed Under: Facebook Ads Tagged With: list building, retargeting

Conversion Tracking Pixels vs. Retargeting Pixels: Why Putting Them in the Wrong Place Will Make Your Head Explode

May 27, 2015 By Claire Pelletreau 17 Comments

When I was about eight years-old, an important man came into my life. His name was Viktor, and he was the new ballet teacher at my neighborhood dance studio.

Born and bred in the Ukraine, Viktor was a hard-ass. He worked my little ballerina-self to the bone. He whipped my dance skills into incredible shape, fixing my bad habits and helping me form new ones that strengthened me as a dancer. Viktor was a huge reason I was a (mostly) kickass ballerina.

But I can’t emphasize enough how much I hated him sometimes. I didn’t like (and don’t like now) such intense criticism, even though learning from it is so important, blah blah blah. I also have an aversion to hard work, which is pretty crucial for both the ballet and entrepreneurial worlds. I vaguely recall a screaming match in the middle of the studio, my dance classmates inching away from me as I told Viktor to fuck off. Colorful language for a teenager, but not altogether unexpected, right?

There’s good news that’s also bad news: I’m YOUR Viktor when it comes to Facebook ads. You’re probably going to hate me for it from time to time, but basically I won’t rest until you’ve got that foundation in place.

[Read more…]

Filed Under: Facebook Ads, Marketing Tagged With: retargeting, website custom audiences

How to Target Facebook Ads: Gently Stalk People with Website Custom Audiences

October 8, 2014 By Claire Pelletreau 46 Comments

Holler! This is the second in a series of posts that focus on advanced targeting tactics for your Facebook ads. Check out the first one on lookalike audiences here and the third on mixing them all together here.

In this post you’ll learn:

  1. That the ads that seem to follow you around Facebook are made with Website Custom Audiences
  2. How to create them, and
  3. Some of my favorite strategies for making more sales with Website Custom Audiences.

If you’ve got a pulse and a Facebook account, then surely you’ve noticed the ads that “stalk” you. I’m talking about the pair of shoes you looked at on Zappos that keep showing up in your News Feed. Those flight prices you found that keep following you around in your sidebar.

Sometimes you may even see them twice in the same place!

Trip Advisor Remarketing Ads

(Wow, I’m getting hit by all kinds of stalker ads in this screenshot. First the suitcase on Amazon and then the hotels in Bangkok! Can you tell I’m getting ready to take a trip?)

Any ads that get triggered by visiting a certain website and follow you around on other sites are known as remarketing or retargeting ads.

[Read more…]

Filed Under: Facebook Ads, Marketing Tagged With: Facebook, facebook ads, retargeting, website custom audiences

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