Facebook Ad Consultant
You want cheaper leads from your list building ads, am I right? I don’t blame you.
In my last blog post, I showed you my own retargeting campaign designed to grow my list. You know, the one that makes me more money than I spend on it every week.
And now I’m going to show you exactly how to set this up for yourself!
Let’s start with the pieces you’re going to need: [Read more…]
When I was about eight years-old, an important man came into my life. His name was Viktor, and he was the new ballet teacher at my neighborhood dance studio.
Born and bred in the Ukraine, Viktor was a hard-ass. He worked my little ballerina-self to the bone. He whipped my dance skills into incredible shape, fixing my bad habits and helping me form new ones that strengthened me as a dancer. Viktor was a huge reason I was a (mostly) kickass ballerina.
But I can’t emphasize enough how much I hated him sometimes. I didn’t like (and don’t like now) such intense criticism, even though learning from it is so important, blah blah blah. I also have an aversion to hard work, which is pretty crucial for both the ballet and entrepreneurial worlds. I vaguely recall a screaming match in the middle of the studio, my dance classmates inching away from me as I told Viktor to fuck off. Colorful language for a teenager, but not altogether unexpected, right?
Holler! This is the second in a series of posts that focus on advanced targeting tactics for your Facebook ads. Check out the first one on lookalike audiences here and the third on mixing them all together here.
In this post you’ll learn:
If you’ve got a pulse and a Facebook account, then surely you’ve noticed the ads that “stalk” you. I’m talking about the pair of shoes you looked at on Zappos that keep showing up in your News Feed. Those flight prices you found that keep following you around in your sidebar.
Sometimes you may even see them twice in the same place!
(Wow, I’m getting hit by all kinds of stalker ads in this screenshot. First the suitcase on Amazon and then the hotels in Bangkok! Can you tell I’m getting ready to take a trip?)