Val Geisler: Selling Out a $5K Program by Getting Specific AF (GPP58)

 Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies…

14 Facebook Ad Metrics that Actually Matter (and 4 You Should Just Ignore)

When people are finally able to get their ads up and running, and then they actually have some data to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???” Sometimes, though, I have to be the bearer…

Is Your Conversion Rate Worse Than DiCaprio’s? You Better Hope Not

“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…

Google Analytics + WordPress: the Easiest Set Up of Your Life [TUTORIAL]

Google Analytics + WordPress: the Easiest Set Up of Your Life [TUTORIAL]

Creating a Google Analytics account and integrating it with your WordPress site is so easy, it needs almost no explanation. Here’s how to get it done in 3 painless steps: 1. Sign up for your account at google.com/analytics. Sign up for Google Analytics with your Google email account (or create a Google account if you don’t have one already). If you’re like me and you have several Google-related email accounts, choose…