Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.“I’m not saying everyone should specialize in email, unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val GeislerClick To Tweet
When people are finally able to get their ads up and running, and then they actually have some data to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???”
Sometimes, though, I have to be the bearer of bad news. I’ll point them in the direction of the chapter on reading your reports, and then they’ll come back and say “Oh. Well I only got a handful of conversions and they were $10 a piece.”
This is something that really pisses me off about Facebook ads: they highlight the numbers that are going to make you HAPPY (or at least optimistic) about your campaigns, and they hide the ones that show you what really happened to your hard-earned money.
(When I say “hide” I mean that they aren’t on display as soon as you open up the Ads Manager. If you know where to look, which is behind the Columns button, then the important metrics are easy to find. And I’m going to help you get there!)
“That conversion rate is worse than DiCaprio’s.”
When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat.
Was it simply a clever joke his team wanted to remember for an extra week?
Or was his business in trouble?
Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in business very long.
Poor Leo. In this case, “convert” means winning an Oscar. He’s been nominated 5 times (What’s Eating Gilbert Grape, The Aviator, Blood Diamond, and twice for The Wolf of Wall Street) but has never taken the stage to receive the statuette.
Creating a Google Analytics account and integrating it with your WordPress site is so easy, it needs almost no explanation. Here’s how to get it done in 3 painless steps:
1. Sign up for your account at google.com/analytics.
Sign up for Google Analytics with your Google email account (or create a Google account if you don’t have one already). If you’re like me and you have several Google-related email accounts, choose the one you have open the most. (Don’t stress about choosing – you can always attach another email account later.)