Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…

4 Tactics That Are *Currently* Working With List Building Facebook Ads

Between client work and the campaigns my ad consultant trainees are running, I’m knee deep in Facebook ad data right now. There are some trends that I keep seeing pop up across lots of accounts, plus a few tactics that really work, that I thought everyone running list building ads could benefit from.  So here are 4 things that are working right now when it comes to Facebook ads for…

Save Facebook Ad Audiences

How to Create and Save Facebook Ad Audiences (and Spare Yourself a Major Disaster)

Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to. If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page.  One of my favorite techniques is to actually…