I have plenty of great things to say about Facebook and their advertising platform, but this post is NOT about them. I just went in to set up a simple ad promoting a new blog post and I saw it: a GREAT way to lose a boatload of money by letting Facebook tell you what’s “best” for you. Hence this hastily written but IMPORTANT post! Here’s what you need to…
Lots of people who hire me for Facebook ad consulting are thinking ahead: they’ve got a launch coming up and want to grow their list so they can reach even more people with their offering. These are some smart entrepreneurs: often times their launch is still a few months away, but they want to nail down the right strategy and prepare for it with plenty of time. But what about…
Today I’m coming right out of the gate with a #protip: When running list building ads, or ads to your blog posts or other “ungated” content, this is how the Placement section of your Power Editor should look: That’s right: I want you to run the majority of your ads in the Mobile News Feed and the Desktop News Feed. Unless you’ve got proof that the other placements (Audience Network…
Today’s post is by Wahida Lakhani, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. The results she got for one of her earliest clients were simply outstanding, and I asked her to share her strategy with you. Kathleen was facing a common and frustrating roadblock: She was a successful wellness coach who had heard about leveraging the power of Facebook ads, but had been cautioned that she…
It’s this question that NO one seems to have an answer to. Even I tried to avoid it since I couldn’t stomach the idea of anyone shelling out hundreds of dollars in case their investment didn’t pay off. But it can’t be avoided. Everyone wants to know: “How much should I spend on Facebook ads?” Up until now, I’ve always answered with a watery, “well that really depends on a number of things…” I could…