Between client work and the campaigns my ad consultant trainees are running, I’m knee deep in Facebook ad data right now. There are some trends that I keep seeing pop up across lots of accounts, plus a few tactics that really work, that I thought everyone running list building ads could benefit from. So here are 4 things that are working right now when it comes to Facebook ads for…
You know what my favorite business blogs are? The ones that go into detail about how they make their money. Especially people who lay out their entire launch plans, recap exactly what they did, and whether or not their strategies were successful. I just wrapped up a launch in my own business, and I thought you might benefit from going behind the scenes with me as I discover for myself…
Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to. If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page. One of my favorite techniques is to actually…
If you asked me how to create Facebook ad images back in 2014, I would have said one thing without hesitation: Use a picture of yourself. Get someone to take a nice photo of you, add a circle or something that looks like a button, put some text in that circle, and you’re set. But I’m afraid the days of “any ol’ picture of you will do” are over, and…
There are certain ads that are hard to resist. You’ve seen them, I’m sure. They make you stop in your Facebook-scrolling tracks. It happened to me a couple months ago, and I’ve been thinking about this Facebook ad ever since. The ad in question promoted something called the Elegant Excellence Experience, a part of Hilary Rushford’s recent launch. Here’s a screenshot taken from my phone: What made me flip for…