How to Create Facebook Ad Images When You’re a Terrible Designer

If you asked me how to create Facebook ad images back in 2014, I would have said one thing without hesitation: Use a picture of yourself. Get someone to take a nice photo of you, add a circle or something that looks like a button, put some text in that circle, and you’re set. But I’m afraid the days of “any ol’ picture of you will do” are over, and…

How to Get 122 Shares on Your Next Facebook Ad

How to Get 122 Shares on Your Next Facebook Ad

There are certain ads that are hard to resist. You’ve seen them, I’m sure. They make you stop in your Facebook-scrolling tracks. It happened to me a couple months ago, and I’ve been thinking about this Facebook ad ever since. The ad in question promoted something called the Elegant Excellence Experience, a part of Hilary Rushford’s recent launch. Here’s a screenshot taken from my phone: What made me flip for…

Should I Run Facebook Ads on Mobile

“Should I Run My Facebook Ads on Mobile?”

Today I’m coming right out of the gate with a #protip: When running list building ads, or ads to your blog posts or other “ungated” content, this is how the Placement section of your Power Editor should look: That’s right: I want you to run the majority of your ads in the Mobile News Feed and the Desktop News Feed. Unless you’ve got proof that the other placements (Audience Network…