Facebook Ad Copy: 5 Steps to More Conversions

I love Facebook ads. (Surprise, surprise.) I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images. But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. Sadly there are no Facebook ads without some text. This isn’t…

4 Tactics That Are *Currently* Working With List Building Facebook Ads

Between client work and the campaigns my ad consultant trainees are running, I’m knee deep in Facebook ad data right now. There are some trends that I keep seeing pop up across lots of accounts, plus a few tactics that really work, that I thought everyone running list building ads could benefit from.  So here are 4 things that are working right now when it comes to Facebook ads for…

Launch Case Study: How I Made $37K with a $297 Product and a 4K List

You know what my favorite business blogs are? The ones that go into detail about how they make their money. Especially people who lay out their entire launch plans, recap exactly what they did, and whether or not their strategies were successful. I just wrapped up a launch in my own business, and I thought you might benefit from going behind the scenes with me as I discover for myself…

Save Facebook Ad Audiences

How to Create and Save Facebook Ad Audiences (and Spare Yourself a Major Disaster)

Possibly the trickiest part of putting together a Facebook ad campaign is choosing the right audience. You have SO many options, and most people will tell you that the success of your ads depends squarely on who your ads get shown to. If you’re struggling to figure out who to target, check out the Audience section over on this Facebook ads resource page.  One of my favorite techniques is to actually…