I love Facebook ads. (Surprise, surprise.)
I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images.
But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE.
Sadly there are no Facebook ads without some text. This isn’t a medium where you can let the image speak for itself and expect results. (Just you wait, Pinterest advertising. I’m coming for you!)
So that means that like it or not, writing ad copy is a big part of my job. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing. (Thanks guys!)
What’s my secret?
It’s actually pretty simple: I have a system for the actual creation of the copy, and five rules for writing great ad copy that I stick to every single time. And they’re about to become your own guidelines for writing your own ads that get quality clicks.