In a previous life, Kira was an art major who ended up working with global brands like Estee Lauder Companies. Now, she leads a team of multiple copywriters in a flex micro-agency focused on weird copy for courses and membership programs, while also co-owning The Copywriter Club with Rob Marsh, where she helps copywriters master their copywriting, business skills, and mindset.“I had been putting myself out there before I even started this copywriting business. I was sampling with other business ideas and connecting with people, and showing up online and a lot of different places... I was building relationships.” - Kira HugClick To Tweet
Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.“There are so many good reasons to launch a low-priced program.” - Tarzan KayClick To Tweet
Listen to Abbi’s incredible story here:
Abbi Perets is the founder of Successful Freelance Mom. She is a copywriter with over 20 years of experience. She has worked with some of the largest, most well-known brands and organizations across the globe, helping them hone their message, and increase their ROI through email marketing and writing sales page copy. In addition to working with industry leading brands, she is also passionate about teaching moms who want to earn from home learn how to start freelance writing. Born in Pennsylvania but primarily living in Israel, Abbi is not only an entrepreneur and freelance writer, but also an amazing mother to five children, including one with special needs.“It was slow. It was absolutely a process, but it was a process that really let me find myself, find my self-worth, and start exploring things again.” - Abbi Perets Click To Tweet
Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.“I’m not saying everyone should specialize in email, unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val GeislerClick To Tweet
Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed.
Welcome to the blog, Becky!
If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re:
- Procrastinating on a report
- Refereeing an argument between kids
- Teased by clickbait
And your Facebook ad is vying for their attention. Before you resort to flashing lights and giant arrows, consider creating scroll-stopping Facebook ads with this two step approach:Combine your ideal clients’ exact words with your real benefits.Click To Tweet
Leverage the Power of Exact Words
If you’ve ever heard a stranger cite your guilty pleasure show or mention your secret pet peeve and you felt pulled to talk to them, you know the power of exact words.