Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing.“There are so many good reasons to launch a low-priced program.” - Tarzan KayClick To Tweet
Listen to Abbi’s incredible story here:
Abbi Perets is the founder of Successful Freelance Mom. She is a copywriter with over 20 years of experience. She has worked with some of the largest, most well-known brands and organizations across the globe, helping them hone their message, and increase their ROI through email marketing and writing sales page copy. In addition to working with industry leading brands, she is also passionate about teaching moms who want to earn from home learn how to start freelance writing. Born in Pennsylvania but primarily living in Israel, Abbi is not only an entrepreneur and freelance writer, but also an amazing mother to five children, including one with special needs.“It was slow. It was absolutely a process, but it was a process that really let me find myself, find my self-worth, and start exploring things again.” - Abbi Perets Click To Tweet
Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies such as Beacon, AccessAlly, Women In Digital, and ConvertKit.“I’m not saying everyone should specialize in email, unless you care about it. But specializing has opened up so many opportunities for me that wouldn’t otherwise exist.” - Val GeislerClick To Tweet
Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed.
Welcome to the blog, Becky!
If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re:
- Procrastinating on a report
- Refereeing an argument between kids
- Teased by clickbait
And your Facebook ad is vying for their attention. Before you resort to flashing lights and giant arrows, consider creating scroll-stopping Facebook ads with this two step approach:Combine your ideal clients’ exact words with your real benefits.Click To Tweet
Leverage the Power of Exact Words
If you’ve ever heard a stranger cite your guilty pleasure show or mention your secret pet peeve and you felt pulled to talk to them, you know the power of exact words.
I love Facebook ads. (Surprise, surprise.)
I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images.
But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE.
Sadly there are no Facebook ads without some text. This isn’t a medium where you can let the image speak for itself and expect results. (Just you wait, Pinterest advertising. I’m coming for you!)
So that means that like it or not, writing ad copy is a big part of my job. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing. (Thanks guys!)
What’s my secret?
It’s actually pretty simple: I have a system for the actual creation of the copy, and five rules for writing great ad copy that I stick to every single time. And they’re about to become your own guidelines for writing your own ads that get quality clicks.