When it comes to running Facebook ads, you have 2 options:
➡ pay $1000-$4000 for an “expert” to run your ads, or
➡ learn to do it yourself.
Let’s do a little math to see what kind of an ROI you can expect from both of these options: [Read more…]
Megan Flatt: Selling a Planner and Coaching Mama CEOs (GPP 45)
Running a business while juggling the crazy, hectic schedules that come along with motherhood can be a challenge – to put it mildly. From rushing kids to soccer practice to rushing to launch a product or service on time, we all often feel stressed, overwhelmed, or simply aren’t sure how to do certain things we want to do to scale our businesses. Megan Flatt is a business strategist who works almost exclusively with female entrepreneurs – or more specifically, mom entrepreneurs. She joins me on the show today to share some of her personal experiences with being a Mama CEO, how she helps other mompreneurs, and some of the challenges she has faced head on while launching a new product.
Facebook Ads Case Study: How an Advertising ‘FAIL’ Can Actually Turn Into a ‘WIN’
Today’s post is by Angela Ponsford, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. When one of her clients’ campaigns wasn’t going as well as she hoped, we worked together to figure out ways to turn things around. Here are details on exactly what Angela did and what she was able to achieve for her client.
I’ve been running Facebook Ads for clients for over 3 years now. Often, when new clients come to me they tell me ‘I’ve tried ads before but they just didn’t work for me’. However, when things ‘don’t work’ in your ads there are a multitude of things that could be ‘wrong’. The trick is in being able to look at the results you have and make changes based on what is and what isn’t working. And then using that information to make your ads better next time.
In this post I’ll share with you some of the key takeaways from a campaign I was running for a client from September to November this year. [Read more…]
How Beginner’s Luck Nearly Sunk My Services-Based Business
I got my very first client through a glorious stroke of luck. A post in a Facebook group lead me to send an email that landed in the right inbox at the right time, combined with a perfect storm of circumstances that had shown my future client the value of investing in Facebook ads. While still working full-time for someone else, my side business of running other people’s campaigns was officially up and running.
(If you want to punch me in the face because of how easy I had it, I don’t blame you. But stick with me – this story ain’t all roses and puppy dogs.)
Then I wrote one guest post and put a couple of videos up on YouTube, and people started contacting me out of nowhere to inquire about my services. My entrepreneurial friends couldn’t believe how easy I had it – getting your first few clients is supposed to be like pulling teeth! And these clients weren’t paying discounted prices either.
Basically I thought I was a rockstar.
So when I suddenly found myself unemployed in May 2014, I didn’t think about looking for a new job for more than 5 minutes. I already had one client, and I was sure the others would come knocking in no time.
But they didn’t. My last steady paycheck was already in the bank and I had no inquiries whatsoever about my services. None. For weeks and weeks.