When it comes to running Facebook ads, you have 2 options:
➡ pay $1000-$4000 for an “expert” to run your ads, or
➡ learn to do it yourself.
Let’s do a little math to see what kind of an ROI you can expect from both of these options: [Read more…]
Facebook Ads Case Study: How an Advertising ‘FAIL’ Can Actually Turn Into a ‘WIN’
Today’s post is by Angela Ponsford, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. When one of her clients’ campaigns wasn’t going as well as she hoped, we worked together to figure out ways to turn things around. Here are details on exactly what Angela did and what she was able to achieve for her client.
I’ve been running Facebook Ads for clients for over 3 years now. Often, when new clients come to me they tell me ‘I’ve tried ads before but they just didn’t work for me’. However, when things ‘don’t work’ in your ads there are a multitude of things that could be ‘wrong’. The trick is in being able to look at the results you have and make changes based on what is and what isn’t working. And then using that information to make your ads better next time.
In this post I’ll share with you some of the key takeaways from a campaign I was running for a client from September to November this year. [Read more…]
CASE STUDY: How I Used Blog Content + Facebook Ads to Generate Cheap, High-Quality Leads for a Health & Wellness Coach (with Just $10 per Day)
Today’s post is by Wahida Lakhani, an alum of my training program for Facebook ad consultants, the Ad Consultant Incubator. The results she got for one of her earliest clients were simply outstanding, and I asked her to share her strategy with you.
Kathleen was facing a common and frustrating roadblock: She was a successful wellness coach who had heard about leveraging the power of Facebook ads, but had been cautioned that she may be at risk of having her account shut down if she wasn’t careful.
You see, Facebook had begun to roll-out stricter Facebook ads requirements and among them were rules around how you could and couldn’t talk about some of the benefits of health and wellness coaching… like losing weight. [Read more…]
Instagram Ads: 6 Things You Need to Know to Run Your First Campaign
Marketers around the world are cheering – Instagram ads are available for all of us! (Even down here in ol’ Argentina.) Have you played around with them yet?
If not, I want to lay out the absolute basics you need to know just to get started. I have to hand it to Facebook – they’ve integrated Instagram ads really well into their advertising interface. If you’re comfortable setting up a regular Facebook ad, then this will be a piece of cake.
(If you aren’t really comfortable setting up Facebook ads yet, grab this free guide that walks you through the entire process. It works for Instagram ads as well – just skip the part about posting something to your Facebook page first!)
Here are the 6 most important things you need to know as you get ready to run your first Instagram ad campaign:
“How Much Should I Spend on Facebook Ads?” Here’s My Formula.
It’s this question that NO one seems to have an answer to. Even I tried to avoid it since I couldn’t stomach the idea of anyone shelling out hundreds of dollars in case their investment didn’t pay off.
But it can’t be avoided. Everyone wants to know: “How much should I spend on Facebook ads?”
Up until now, I’ve always answered with a watery, “well that really depends on a number of things…” I could sense clients’ eyes glossing over at the thought of having to do some math to figure out their budget.