Your Facebook Ad Budget +
The Cost Of Hiring an
Ads Manager . . .
Don't throw it all away by making an
innocent (and EXPENSIVE) mistake!
You are a confident, accomplished, competent business owner who has no idea how to run Facebook ads (other than boosting a post here and there). And you don't have the time to dedicate to learning how to run them yourself.
Or maybe you've already spent hours playing around with your campaigns because you how insanely useful they can be in growing your list and bringing in sales! But you simply don’t have the energy or headspace to stay on top of yet ANOTHER change in Facebook's crazy algorithm.
Just like most business owners, you want someone who can easily and seamlessly run your Facebook ads FOR you.
The problem is that there are plenty of people out there who will charge you thousands of dollars for something that gets you NO return on investment. Maybe you’ve even hired someone in the past and kicked yourself when you realized they barely knew more than you do!
When you think about hiring someone to take over your Facebook ads, your head swims with questions:
That last question is SUPER important, so I’m gonna hook you up with the answer right now:
You’re scared to take the leap of hiring someone, and really nervous of being taken advantage of. (And rightfully so!) So instead of looking for your dream FB ad expert, you’re not making a move. You don’t hire anyone, and you don’t run any Facebook ads, costing you and your business thousands of dollars in potential revenue.
No, you should NOT blindly trust any old Facebook ad consultant, cross your fingers and hope for the best!
I believe it shouldn’t be SO hard (or SO risky) to you to find a Facebook ad consultant you can trust with your advertising budget. I want to empower you to find the right fit for the right price - someone who can help make your business a raging success.
That’s why I created:
As a small business owner myself, I’ve been there. I know how FRUSTRATING it can be to know you need to outsource a part of your business and not know how to figure out who the best person would be. It’s one of the biggest things I get stuck on - don’t even ask me how many designers I’ve worked with over the years and still haven’t found the right fit for me!
For the past 4 years, I've devoted my career to studying and running Facebook ads. I’ve spent hundreds of thousands of dollars on my clients’ ad campaigns and generated well over a million dollars in revenue for their businesses. I’ve also worked with some of the smartest entrepreneurs in the world, helping them gain the confidence to run their own Facebook ads with WAY fewer headaches. (Let’s face it - there are always some headaches when it comes to Zuckerberg’s ever-changing ad interface.)
But I can tell you ALL KINDS of great things about myself and my ability to do wonders with your ads. ANYONE can say that, and that’s how you can get royally screwed.
“Does It Have To Be THIS Hard???”
A $7,500 Mistake
Recently, one of my mastermind buddies - we’ll call her Kate - broke down and confessed a BIG mistake on one of our calls:
She had paid a marketing agency $7,500 to build a funnel for her business and run Facebook ads to it. She went for it partially out of desperation to get a steadier stream of sales, but also because the owner of the agency was a friend of hers, someone she trusted. (That’s what makes this story so sad, IMO.)
When Kate finally shared this with us, 3 months had already passed and her ads had JUST started running. The whole thing felt OFF to me, and I asked to take a look at the campaign and her funnel.
Unfortunately what I found was that whoever designed this whole Facebook-ads-plus-funnel project had NO idea what they were doing. Either they don’t understand how selling online works, or they simply don’t care if Kate sees a positive return on her investment or not.
Armed with new information that I explained to her about conversion rates and funnels, Kate went back to her friend and asked for her money back. He laughed in her face.
The worst part? This happens to business owners like you ALL. THE. TIME.
(So you don't waste money on someone who doesn't know jack!)
How to Hire a Facebook Ad Consultant
After watching (or listening to) these 3 simple lessons, all your paralyzing uncertainty will be gone:
This 75-minute mini-class will take you from nervous and unsure to 100% confident in your ability to hire the perfect ad consultant for your specific needs (and budget).
“I literally searched for a Facebook ad consultant for months; I interviewed more than ten different people and agencies to work with. I was frustrated and tired, but knew that I needed someone great to run my ads.
I actually found Claire while Googling “How do I find a Facebook ads manager” at 4 o’clock in the morning (and I've
been in the game long enough to know that this isn’t something you just Google). The minute I connected with Claire and Tony [who Claire runs ads with], I was like “OK, done. These are my guys.” I simply loved their approach to ads!
The very first time we worked together, they got me a 400% ROI from my investment! Now I completely defer to their recommendations when it comes to my Facebook ads, and it’s a huge relief to know my money's in the most capable hands.”
- Jasmine Star, Social Media Expert and Business Strategist
The 3 Easy-To-Digest Lessons Are Available In Both
VIDEO And AUDIO Format!
Inside How to Hire a Facebook Ad Consultant
The 3 types of ad consultants you’ll encounter, and how to decide which one makes the most sense for your needs, your budget and your business.
Where to go looking for potential ad consultants. (You were right - this is NOT a job for Upwork.)
How to structure the interview with ad consultant candidates. Yes, YOU’RE going to be calling the shots here. Having control of this conversation means all the important topics get covered.
What specific things you should wait for those ad consultant candidates to say, and how to respond if you DON’T hear those things.
What data you should be prepared to give an ad consultant candidate. (This will avoid a back-and-forth email convo - it’s important you TALK about this data together so that everything is crystal clear and you can ask detailed questions about their strategies.)
How different ad consultants charge their clients, and what prices to expect from the different types.
A look at how your role in the ad consultant’s work can seriously impact the results of your campaigns, and what NOT to do to try to improve the numbers.
How to evaluate your Facebook ad consultant’s effectiveness once the project or retainer contract has begun.
The pros and cons of hiring an agency versus an individual contractor.
How to protect yourself from a Disappearing Contractor (a.k.a. how to make sure you’re covered if your ad consultant can’t perform their duties).
The absolute cheapest way to hire out your Facebook ads, and when you SHOULDN'T go the cheap route.
Here’s what’s covered in the 75 jam-packed minutes of this mini-class:
“I worked in an advertising and web agencies for almost 20 years, and I wish our clients had been trained to ask the kind of questions Claire recommends in How to Hire a Facebook Ad Consultant. She’s arming you to be successful by telling you what info to gather on your end and what to expect from the people they hire.
The guidance on how to ask for a referral online is GOLD—I've bungled that myself in the past and it just leaves everyone feeling bad—and the walk-through of the spreadsheet was really helpful.
Claire uses a really gentle hand to show you how you should be thinking about your business. No judgment, just help.”
- Melissa Joulwan, Author of The "Well Fed" Cookbook Series
“I've never second guessed investing money in Claire's Facebook ad training courses because she could easily charge for her free stuff! And every time I’ve made that investment, I’m blown away: not only does Claire overdeliver with her clear explanations of complex Facebook ad concepts, but she also supports her students over time and keeps things up-to-date, something that’s rare in this industry.”
- Lenny Ramirez, Facebook Ads Consultant
"Whether you're someone who wants to run your own ads or understand how it works so you can more effectively outsource it, you can't go wrong learning from Claire.”
- Jenny Shih, Business Coach
Who's That Lady?
Oh hi there! My name is Claire Pelletreau, and I’m a Facebook ads consultant and self-professed conversion junkie. What does that mean?
It means I get my kicks from crafting Facebook campaigns, dancing around in the Power Editor (or my office), and watching your traffic turn into subscribers almost before my very eyes!
I’ve worked in online marketing and Facebook advertising since 2011 (back when pretty much any picture of a cat would go viral). I’ve consulted for established entrepreneurs like Tara Gentile of CoCommercial, Sarah Jenks of Live More, Weigh Less, Jasmine Star of Social Curator, and Laura Roeder of MeetEdgar.
Now I split my time between two of my favorite things in the world: running campaigns for VIP clients (you’ve DEFINITELY seen their ads), and teaching the art-meets-science of Facebook ads to hundreds of entrepreneurs like YOU.
And now I'm adding one more thing to the list: empowering you to make a SMART hiring decision so so you can find the perfect ad consultant and make your business explooooode!
More Love For Claire:
“Claire is a 1-2 punch of Facebook advertising expertise. She’s not just interested in the cool features and massively valuable tactics you can employ with your Facebook ads. She’s also strategic, which means she helps you think about how your ads fit into the bigger picture and contribute to the overall success of your business. My clients love learning from her. You will too.”
– Tara Gentile, Founder of CoCommercial
"For every $1K we put into Facebook ads, we make $15K in revenue. Thank you, Claire!
Sarah Jones, Founder of Introverted Alpha
“Claire was a HUGE help in setting up my ads for my latest launch. I had been running ads and figuring out things on my own for about a year before and was missing a lot of important pieces in getting valuable info and results.
Now I know what ads actually work and how to better target my audience so I can invest my money wisely going forward.”
– Sarah Morgan, Business Strategist
Stress-Free Money Back Guarantee
How to Hire a Facebook Ad Consultant was created with one goal in mind: to help you reduce the risk of hiring someone who doesn't have the skills or know-how to make YOUR ads work.
But if you don't love the mini-course for any reason, we'll refund your money within 7 days of your purchase. All we'll ask is for your feedback, that way we can be sure to make improvements in the future!
Your Questions, My Answers
🔴 You want me to take ANOTHER course just to learn how to hire someone? ARE YOU HIGH???
Only if you don’t have a really clear understanding of how Facebook ads work as ONE part of a sales machine. If you’re already fluent in Facebook-ad-speak (value per conversion, cost per acquisition, LTV, CTRs, retargeting, standard events, conversion rates, A/B testing, etc.), then maybe you don’t need How to Hire a Facebook Ad Consultant.
And if you’re not sure if you need it, I recommend signing up, going through the course, and requesting a refund if you don’t find it helpful. See? There’s no risk (unlike when you hire someone who doesn’t actually care about the health of your business).
🔴 But Claire, you’re always ranting about how I should learn to run my OWN ads. Now you’re changing your tune - what gives?
I stand by what I’ve said in the past: it’s really important that you understand how Facebook ads work, even if you’re going to hire them out.
But I’m also a realist, which means I’m coming to terms with the fact that not everyone has the patience to learn to run their own ads. And even the people who DO have that patience won’t necessarily have the time to do it, and that’s OK. If that’s you, I want to make sure you don’t get swindled and lose a lot of money by hiring an ad consultant who sucks. (Scroll back up to the story of the $7,500 mistake for a refresher on what I DON’T want for you.)
🔴 How long is it going to take me to complete this course? Time is money, honey.
It’ll take you 75 minutes to complete the 3 lessons, but you should probably give yourself a full 90 minutes so you can play around with the spreadsheet that shows you how much money your Facebook ads can bring in.
🔴 What’s the format? I don’t want to read another ebook.
How to Hire a Facebook Ad Consultant is made up of 3 video lessons. You also get the MP3s of the lessons in case you want to listen on the go! Oh, and there's a handy worksheet that, once completed, will uncover exactly how much you should spend on your ads AND the consultant!
When you can compare a few ad "experts" and know exactly who's bullshitting you and who you can trust with your business and ad budget, it allows you to take action, hire the right person, and FINALLY use Facebook ads to grow your list and increase your sales.
Do NOT let fear keep you in this holding pattern of inaction for another minute.
Sign up for How to Hire a Facebook Ads Consultant and get empowered to hire the perfect ad consultant for your business!