Back when my Done-For-You Facebook ad services accounted for 100% of my revenue, I never spent much time on them. Not because I didn’t care about my clients, but rather because the work involved just doesn’t take that long!
The reality is that running someone else’s ads can be done for as little as 5 minutes a day, or 1 hour at most.
Seriously: I can’t think of a time where I spent more than an hour on one client in a single day.
If you don’t know what you’re doing, running other people’s Facebook ads can be very tricky/stressful/frustrating. Once you’re used to their advertising interface, however, it’ll never be very time-consuming.
To get a sense of just how a smart ad consultant spends their time, check out this 11-minute video, A Day in the Life of a Facebook Ad Consultant:
Enrollment for the Ad Consultant Incubator is only open until Thursday, January 14!
Grab your spot in this very small group program right here.
Hey guys, I’m Claire Pelletreau, from clairepells.com. I am a Facebook ad consultant and trainer, and I wanted to make this quick video to give you a little bit of an inside look into the day in the life of a Facebook ad consultant. Right now, I’ve enrollment open for my Ad Consultant Incubator, which is a six week program where you learn the ins and outs of running Facebook ads for other people, not just for your own business.
The reason that I created this program is because I know exactly how stressful and awkward and uncomfortable it can be when you are spending other people’s money. It is not the same as just loading tweets into Hootsuite or even blogging for someone else because of all the back and forth feedback you can get before you post something onto someone’s blog.
The feedback that you get when you’re running Facebook ads is “Is it working?” Or “Is it not?” and how much of your client’s money is turning into more money, “what is the ROI?”
That’s the reason that I’m running this course, and so far, we’ve had incredible results from the people who have gone through so far. People who are just getting so much more comfortable, much more confident with the whole Facebook ad services and, as a result, are getting a lot more clients and making a lot more money.
If you have been thinking about possible adding Facebook ads to your services in 2016, now is a great time to join us inside the Incubator.
Let’s take a look at what it actually means to be a Facebook ad consultant, because I can talk about it all day long, but you might be asking yourself, “Well, how long does this actually take? How much of my day am I going to need to dedicate to this new service?”
Maybe you’ve already got clients, you’ve already got activities you’re doing every day that require lots of time. You wouldn’t want to necessarily be taking on something huge in addition. Fortunately, as complicated as Facebook ads can be, the time commitment is really small.
This is what I do every day when I’m running other people’s ads. I get up, open up Chrome, and I click on a bookmark that I’ve got that shows all my clients accounts. I do the following for any client that currently has ads running:
First, I look at the overall health of the campaign. How are things going? How have they been going since the day that the campaign started?
Then I look at yesterday’s results, because just because something is doing well overall, you may notice by comparing yesterday’s results with the overall results that things are starting to deteriorate a little. Which means people have stopped clicking on your ads or your costs per click or cost per conversion have gone up.
You may see, however, that yesterday was amazing compared to the overall and you could be looking forward to some even better results over time. I always look at yesterday’s results compared to the overall health. If things aren’t going so well, I’m going to make a mental note of that, that I should check when I’m looking at all of this again tomorrow. Check out today’s results compared to yesterday’s.
That might not make too much sense because now I’m talking about time travel. I always want to compare the good results I’m getting or the bad results I’m getting to other days in the campaign so I can see what the overall trend is. There is a great little graph that you’ll see from Facebook, so you’ll be able to look at the trend for sure, but if you want to look at, okay this day did really well, why? What happened that day?
Then you dive into some very specific metrics which may make you think “Oh, wait, what does that mean? I don’t know what I need to look at.” Don’t worry about that because it’s actually really simple. We go into detail in the Incubator about what to look at and in what particular order so that you know if metric A and B are affecting the results, or if it’s actually C, which you didn’t see coming. It’s not as tricky as it sounds, I promise.
After looking at those metrics, I decide, okay, what has to happen? Do these ads just keep running? If so, awesome. Do I need to make some changes? Is the creative, the ad copy, and the image not really working for this ad? If so, then I might change those around.
Do I notice that this audience just isn’t responding and I believe that the ad copy and the image are great, but the audience, it’s just for working for them. Then I might change up the audience.
I may see, this actually happens more often than not, the problem is not the ads. People are clicking on the ads, they’re clearly interested, but the problem might be the landing page. In that case, I’m going to have to have a conversation with the client that says “Okay, here’s what’s going on with the ads. They’re not converting over on your landing page or they’re not staying on your site very long once they click through, so we need to work on that.”
I look at all those metrics to find out what’s the problem here that I need to work on. Then I’m going to email the client. I’ll send a client usually an email every day to give them a very brief overview of what’s going on and what I’m doing and why, because they don’t need to know all the nitty-gritty details of what the click through rate is and yada yada. In fact, it’s too much usually. They hired you to take this on so they don’t have to worry about it. If I say “Hey, I’m not loving what I’m seeing so I’m trying out this different audience”, they just feel so much more in the loop and that just always makes them feel more comfortable because you are spending their money.
If they need to make some changes on the landing page, I’ll put right in the email what I would recommend doing. I won’t necessarily get on a call, unless that’s part of a package that I’ve offered with unlimited Skype calls, then I might, or if it’s a really complex situation and we need to talk it out, then I certainly will get on the phone with them.
That’s really it, and that can take anywhere from five minutes and up to an hour. If I need to make changes, if I need to create new ad copy or new images, find a new audience, I usually don’t do all of those things at once, but if I really have to go to those lengths, it will take me an hour. That’s per client who’s got ads running. I would say an hour tops, but usually we’re talking five to twenty minutes per check-in everyday.
If this is a day where I’m setting up a brand new campaign, then I might factor in about an hour more, if I’m starting with a new client or the same client has a new campaign that we have to get up and running. Even that could be reduced in time if you already got all the stuff that you need for the campaign.
By stuff I mean links, login for their WordPress so you can set up conversion tracking, copy from them or images from them. You might need to write the copy, create the images, but once you really get into a system, it doesn’t take that long. Maybe writing copy for me will take twenty minutes. Same with creating an image, because I’ve got my system in Photoshop or the same system that can be done in Canva in order to create images. We’re really talking about getting everything done for a brand new ad campaign including all that conversion tracking in another hour.
If you don’t have everything already in place, your images, your WordPress login or what have you, then there’s going to be back-and-and-forth via email. I always tell my students to use a checklist that I’ve got that says “This is what we need, dear client, before we can get started” so that you’re not sitting down ready for that 30-to-60 minutes to get that campaign up and running, and then you realize that you don’t have everything that you need, because then you’ve just got to wait. I definitely recommend using that checklist in order to have everything ready to go. Then it’s just so fast.
What else are you doing as a Facebook ad consultant when you’re not checking on those campaigns and setting up totally new campaigns?
You might be doing other services for those same clients if you are a VA or a social media marketing person where you’ve just got other daily tasks that you’ve already got to do for clients. If not, then you’re probably doing content marketing in order to get the word out about you and your services to get people excited about what you have to say, then they would want to work with you.
You’re probably prospecting, meaning either people have contacted you or you are reaching out to other people about your services, so there may be some email back and forth, and maybe some free consults that you do.
I always recommend having a form (I use TypeForm) to get info from people before I get on the phone with them. Who are they, what are their expectations, how much they plan to spend because having this info ahead of time can give you some information about more questions you need to ask in that consult call, or just how experienced this person is, how much of the client conversation, as I call it, that you’re going to need to have before you accept their money to run their ads.
That really is just a quick day in the life of a Facebook ad consultant. You can see it does not take that much time.
If you’re thinking about adding Facebook ad services to your roster in 2016, I would love it if you would check out the Ad Consultant Incubator. You can find all the details at clairepells.com/adconsultantincubator.
If you’ve got any questions at all, just hit me up via email, Twitter, or Facebook. You can get in touch at clairepells.com/contact. I will absolutely answer all your questions, if you’re not sure if this is good fit for you, we could even jump on Skype to get those questions answered.
Thank you so much for watching, and I will talk to you soon.