Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…

How to Track Numbers When You Don’t *Get* Google Analytics (GPP 31)

  Welcome back to The Get Paid Podcast! In this episode, my good friend Val Geisler and I talk about using Google Analytics to help you grow your business. I know, Google Analytics can take a little time to learn how to set up and what metrics are most helpful. So, today, Val and I talk about which metrics we use in our own business, explain what each of these…

Should I Run Facebook Ads on Mobile

“Should I Run My Facebook Ads on Mobile?”

Today I’m coming right out of the gate with a #protip: When running list building ads, or ads to your blog posts or other “ungated” content, this is how the Placement section of your Power Editor should look: That’s right: I want you to run the majority of your ads in the Mobile News Feed and the Desktop News Feed. Unless you’ve got proof that the other placements (Audience Network…

“Can I Track Multiple Conversions on the Same Facebook Ad Campaign?” Yes, and Here’s Why You Should Start Today

Whether you’re running ads in the lead up to a launch, or you’re simply “boosting” blog posts to try to get your content in front of a new audience, you should always be tracking your conversions. Otherwise what’s the point? After all, this is a marketing channel that lets you say “OK, I spent this much money, and I brought in this much revenue as a result. My ROI is…

How to A/B Test Your Facebook Ads

Fighting the Algorithm: How to A/B Test Facebook Ads

Last month I got a great question from Jen, one of the advertisers in the Absolute FB Ads Support Group. She was putting together a campaign for the launch of a program her client runs a few times a year. Based on previous results, she knew which image performed best, but she was frustrated because none of the other images had really been given a chance to shine because of the whole…