Marketers around the world are cheering – Instagram ads are available for all of us! Have you played around with them yet?
If not, I want to lay out the absolute basics you need to know just to get started. I have to hand it to Facebook – they’ve integrated Instagram ads really well into their advertising interface. If you’re comfortable setting up a regular Facebook ad, then this will be a piece of cake.
(Want to get a real strategy before you start spending money? Watch this free ad strategy training.)
Here are the 6 most important things you need to know as you get ready to run your first Instagram ad campaign: