Why would you change course from a personal brand that’s making $250,000 in annual revenue to build a software-as-a-service business in an incredibly competitive market? Nathan Barry shares the details of how he started selling apps, then ebooks and courses, and now has just broken even with his email marketing software.
In this episode you’ll hear:
— What took Nathan from his blossoming career as an independent designer back to working as a full-time employee.
— His #1 tip for getting the attention of any influencer in any industry, and what my own experience has been with that tactic.
— Why Nathan sold off a piece of his company that was still bringing in money, and the one question he asked himself to help make that decision.
— Why negotiation is key to an outcome where the people on both sides of the table walk away happy. (This one completely surprised me, but it makes sense now that I think about it.)
— Nathan’s exact strategy for launching his first ebook that brought in $12,500 in just 24 hours when his list was less than 800-strong.
— One of the benefits of writing books that he says is as good or possibly better than the revenue.
— His frustrations with the publishing world that led him to write the book Authority (and my bad excuse for not having finished it yet).
— Why Nathan’s leaving behind the launch model and what he’s doing instead to “build the next Leadpages.”
— An email marketing strategy that would make weekly broadcast emails a thing of the past.
Mentioned in this episode:
- NathanBarry.com
- ConvertKit (affiliate link)
- Commit app
- Authority
- Designing Web Apps
- The App Design Handbook
- Blog post: Growing ConvertKit to $5,020 in Monthly Recurring Revenue
- Blog post: Stop Sending Email Broadcasts
- Blog post: $36,297 in 24 hours: Behind the Scenes of the App Design Handbook Launch (details on a later launch of Nathan’s first book)
- Blog post: An eBook pricing model that resulted in $100,000 in sales
Connect with Nathan on the ol’ social networks:
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Thanks for listening! Time to go get yourself paid. :)
Wow, that was a great episode. Being in the middle of a launch at the moment it’s opened my eyes to how much more we could have done! We did do a couple of guest blog posts but didn’t really time them to go live on launch day. I’ll deffo be doing a bit of research into how Tim Ferriss went about it for 4 hour body, in preparation for our next launch.
Also have been pulling my hair out with MailChimp during this launch, so will be hopping on the ConvertKit train soon :)
Yeah, I looked at guest posting in a different light after that episode. Even though Maggie and I talked about it in our episode, I think I got a better sense of it when Nathan talked about how Tim was “everywhere” on launch day. Being top of mind at an important moment like that is key!
OOOOOOH Mailchimp. Come jump into the ConvertKit pool with us post-launch!
Oooh, I loved this episode! Learned a ton (again) and might have actually found a solution to a problem I have been thinking about for the last few weeks :)
As far as email marketing providers go, I have been watching ConvertKit for a while but I’m still not sure if I wanna go with them, or Drip, or AWProTools….will make a decision by the end of the year.
I watched CK for a while too; I distinctly remember being on my honeymoon in December planning to switch to it in the new year . . . it took me ’til April. :)