Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses.
I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If all you want is clicks to your website, Facebook ads can actually be really cheap.
But that’s not what I want for you. The truth is that traffic alone doesn’t matter, regardless of how targeted it is. You should be far more concerned with what those people visiting your site are doing. Are they converting to subscribers or customers?
Because THAT’S what I want for you: more conversions.
“What’s a conversion?”
This is a little tricky to define, but as soon as you start looking for the conversions in your business, you’ll see them. “Conversion” just means any important action that someone can take related to you and the products or services you offer. [Read more…]