I have some really good news: Your days of creating opt-in pages for your Facebook ads are OVER! No more struggling, tweaking, working your tired fingers off to increase your conversion rate. And you have Facebook’s new Lead Ads to thank. (You may need an opt-in page if you want to drive traffic from other sources like email, social media or blog posts. Sorry – some day maybe those will become obsolete,…
This post is the third in my free series on Landing Pages that Convert. Just a heads-up: the links to LeadPages and StudioPress in this post are affiliate links. I’m a big fan of both, and I’d promote the heck out of them even if I weren’t an affiliate. Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization…
“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…
This post is the second in my free series on Landing Pages that Convert. Click here to check out Part I: The One Thing that’s More Important than Traffic – everything in this post will make more sense if you start there. (Quick glossary note for this post: I say “opt-in content” while lots of other people say “freebie,” “giveaway,” “bribe,” etc. They’re all the same thing: some kind of content…
Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses. I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If…