Creating super targeted ads to a niche audience is an amazing way to convert eCommerce traffic into sales. However, it is not as easy as some marketers might have you think. There are some critical steps that you can’t miss, otherwise you risk leaving money on the table. [Read more…]
Today’s post is by Kathleen Cutler, an alum of my Ad Consultant Incubator training program. I wish I could say I played some role in the outstanding campaign she outlines in this post, but this was all Kathleen! Pay close attention if you’re trying to sell physical products with Facebook ads.