Holler! This is the second in a series of posts that focus on advanced targeting tactics for your Facebook ads. Check out the first one on lookalike audiences here and the third on mixing them all together here. In this post you’ll learn: That the ads that seem to follow you around Facebook are made with Website Custom Audiences How to create them, and Some of my favorite strategies for making…
One of the great things about social advertising is that you’re able to reach very specific groups of people who may or may not already have a relationship with your business. It’s part of targeting smart – understanding who will respond best to the specific offer you’re putting in front of people always improves your results, no matter how small your advertising budget. So I’m going to answer some of the trickiest targeting questions…
“Why aren’t my ads working???” “I’m not getting any clicks.” “I’m not getting any conversions.” “I’m not getting any impressions.” Sound familiar at all? This is basically what my inbox looks like. And who can blame you? You took a GINORMOUS leap and actually spent money trying to get your business in front of new people. Everyone around you (*cough* myself included) was all like “YES! Facebook ads are perfect…