I’m going to be honest with you: trying to sell even the best product with Facebook ads is tough.
Think about it: when you’re on Amazon or Modcloth or Staples.com, you know that you’re going to have to open your wallet to get what you want. But most people aren’t hanging out on social networks with the intention of spending money.
Combine that with the fact that 99% of Facebook users have never heard of you, your business, or your killer product? I’m telling you, you’re going to spend a looooot of money on ads before you make a sale, even if your product is cheap!
But that doesn’t mean I close up shop when you open the cart in your latest launch. On the contrary: that’s when I get reeeeeal creative with Custom Audiences and your email list.
For example, 4 days before a recent client closed the cart on her digital product, I created a Custom Audience that targeted specific people: anyone who had showed an interest in the product but hadn’t purchased yet. I was able to get that info from Ontraport, her email marketing provider.