This post is the third in my free series on Landing Pages that Convert. Just a heads-up: the links to LeadPages and StudioPress in this post are affiliate links. I’m a big fan of both, and I’d promote the heck out of them even if I weren’t an affiliate. Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization…
“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…
I spend a lot of time looking at landing pages. Because I focus my teaching on using Facebook ads for list building, your landing page automatically becomes a big part of the growing-your-list equation. I’m actually starting to think that your landing page is MORE important than the ad itself. But I’ll talk more about that on another day. Today I want to share with you this little experiment I…
While perusing one of the Facebook groups I’m in, I recently came across this request for help: “Would love some advice – how do you deal with the inevitable ‘Unsubscribe’ when you start mailing your list weekly content? I’m gaining more than I’m losing, but it still stings.” I smiled instantly – I had just jumped back in time to my recent obsession with this very issue. I’ve been growing my list…
One of the most frequently asked questions about Facebook ads is this one: “Should I spend money trying to build up the number of likes on my Facebook page?” Here’s my answer: Maybe. This CAN be a good use of your budget, but there are a couple factors to consider. In this video I break down what a like campaign actually looks like, how it can get you more subscribers for…