I have some really good news: Your days of creating opt-in pages for your Facebook ads are OVER! No more struggling, tweaking, working your tired fingers off to increase your conversion rate. And you have Facebook’s new Lead Ads to thank. (You may need an opt-in page if you want to drive traffic from other sources like email, social media or blog posts. Sorry – some day maybe those will become obsolete,…
I’m not kidding when I say that I’ve been waiting for this Detailed Targeting feature since I first started running Facebook ads! Now you don’t need to pay for a third-party tool in order to make your audience insanely laser-focused since Facebook just incorporated it into your regular ol’ targeting options. Essentially now you can choose to target people who are interested in life coaching AND online marketing. Or INC Magazine AND…
Whether you’re running ads in the lead up to a launch, or you’re simply “boosting” blog posts to try to get your content in front of a new audience, you should always be tracking your conversions. Otherwise what’s the point? After all, this is a marketing channel that lets you say “OK, I spent this much money, and I brought in this much revenue as a result. My ROI is…
Yesterday in the Facebook group for Absolute FB Ads, Mary asked a great question: “How do the different objectives actually work? Is it a different algorithm that you’re triggering? Or do they get shown differently somehow?” Back when Facebook introduced objectives, suddenly something became very clear to me. “There’s a reason why boosting posts gets you lots of engagement but not very much traffic to your site!” It’s because when you…
Since everyone and their mother wants to make passive income selling courses, it’s no wonder Janet is rolling in clients with her course creation and design done-for-you services. But it wasn’t always so easy. How do you figure out the right online business to create? What if you spend money on courses and coaches that aren’t any help at all? Janet’s story is one of trial and error and finally…