Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…
Today we have a great guest post from Becky Duncan. She lets us in on how to REALLY connect with your audience using their own words, no surveys allowed. Welcome to the blog, Becky! If there’s one thing your ideal clients are definitely doing on Facebook, it’s multitasking. They’re: Burning Cooking dinner Procrastinating on a report Refereeing an argument between kids Teased by clickbait And your Facebook ad is vying…
If there’s one type of Facebook ad that you should have running at all times, it’s Facebook retargeting ads. 99% of the time, it’s the cheapest way to put paid list building on autopilot. Quick Recap In Case You’re Like “WTF Is She Talking About???” Facebook retargeting ads are the ones that target people who have already engaged with your business or brand at some point. That means people who…
I love Facebook ads. (Surprise, surprise.) I love spending my days putting together campaigns in the Power Editor. I seriously geek out over targeting. I even enjoy a little Photoshop action while creating images. But I hate writing Facebook ad copy. It’s just . . . not my thing. Maybe it has to do with HOW FREAKIN’ HARD IT CAN BE. Sadly there are no Facebook ads without some text. This isn’t…
When it comes to running Facebook ads, you have 2 options: ➡ pay $1000-$4000 for an “expert” to run your ads, or ➡ learn to do it yourself. Let’s do a little math to see what kind of an ROI you can expect from both of these options: