It’s this question that NO one seems to have an answer to. Even I tried to avoid it since I couldn’t stomach the idea of anyone shelling out hundreds of dollars in case their investment didn’t pay off.
But it can’t be avoided. Everyone wants to know: “How much should I spend on Facebook ads?”
Up until now, I’ve always answered with a watery, “well that really depends on a number of things…” I could sense clients’ eyes glossing over at the thought of having to do some math to figure out their budget.