For the first couple of months after going full-time in my business, I combed the Internet for one thing: real shit. Just like you, I had read all the success stories. I had listened to interviews, read blog posts, received the “here’s why I’m awesome” emails. I don’t begrudge anyone those emails – they are a crucial piece of effective marketing. But I was desperate to learn from other people’s…
Holler! This is the second in a series of posts that focus on advanced targeting tactics for your Facebook ads. Check out the first one on lookalike audiences here and the third on mixing them all together here. In this post you’ll learn: That the ads that seem to follow you around Facebook are made with Website Custom Audiences How to create them, and Some of my favorite strategies for making…
I’m always encouraging my Absolute FB Ads crew to use their ads to test out different ideas. Instead of asking, “Which set of ad copy will work better?” or “Which image do you think people will respond to more?” you can let Facebook figure it out for you! When you run more than one ad at the same time, Facebook pays attention to which ad performs better (e.g. which one gets…
One of the great things about social advertising is that you’re able to reach very specific groups of people who may or may not already have a relationship with your business. It’s part of targeting smart – understanding who will respond best to the specific offer you’re putting in front of people always improves your results, no matter how small your advertising budget. So I’m going to answer some of the trickiest targeting questions…
“Why aren’t my ads working???” “I’m not getting any clicks.” “I’m not getting any conversions.” “I’m not getting any impressions.” Sound familiar at all? This is basically what my inbox looks like. And who can blame you? You took a GINORMOUS leap and actually spent money trying to get your business in front of new people. Everyone around you (*cough* myself included) was all like “YES! Facebook ads are perfect…