One of the biggest struggles my clients face is choosing the right audience to show their ads to. You have so many freaking options: it’s oh-so easy to get turned around and end up targeting an audience that’s either painfully vague or straight up wrong for your business. The result of both of those mistakes is the same: terrible results in terms of no or expensive conversions.
When you’re trying to reach a new audience with your blog posts or your list-building content, I’m a big proponent of using interest targeting mixed with other demographic filters.
But I don’t mean using those vague interests that Facebook suggests when you first click on the Interests field in the Power Editor. They want you to choose interests like “parenting” or “do it yourself (DIY)”. And sure, that might sound like it’s a good fit for the people you want to reach.