Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses. I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If…
While perusing one of the Facebook groups I’m in, I recently came across this request for help: “Would love some advice – how do you deal with the inevitable ‘Unsubscribe’ when you start mailing your list weekly content? I’m gaining more than I’m losing, but it still stings.” I smiled instantly – I had just jumped back in time to my recent obsession with this very issue. I’ve been growing my list…
I’m always encouraging my Absolute FB Ads crew to use their ads to test out different ideas. Instead of asking, “Which set of ad copy will work better?” or “Which image do you think people will respond to more?” you can let Facebook figure it out for you! When you run more than one ad at the same time, Facebook pays attention to which ad performs better (e.g. which one gets…