Val Geisler is a game-changer in the email marketing world. She is an email marketing conversion copywriter and strategist who brings massive value to her clients’ businesses with her background in content development, digital strategy, and customer experience. With over a decade of experience working with 7-figure companies, non-profit organizations, and startups, Val has bridged the gap between customers and conversions that enabled her to work with renowned companies…
You’ve spent an INSANE amount of time yberreating that online course. You wrote, recorded, edited, launched, marketed, stressed out, and (hopefully) made some money with it. But what about today? The launch is long since over. Maybe you’ve even launched it a bunch of times, and are happy with those results. What you may not be happy with, though, is how much launching takes out of you. Personally I’ve gone…
After last week’s post, I hope you took a good hard look at the design of your landing page. Today you’re going to re-assess the most valuable real estate within that design: your page’s headline. Your headline is the very first thing I should see, the thing that catches my attention and keeps me from going to check Facebook again. It’s the thing that pulls me in and gets me to…
This post is the third in my free series on Landing Pages that Convert. Just a heads-up: the links to LeadPages and StudioPress in this post are affiliate links. I’m a big fan of both, and I’d promote the heck out of them even if I weren’t an affiliate. Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization…
“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…
