I’ve been running Facebook Ads for clients for over 3 years now. Often, when new clients come to me they tell me ‘I’ve tried ads before but they just didn’t work for me’. However, when things ‘don’t work’ in your ads there are a multitude of things that could be ‘wrong’. The trick is in being able to look at the results you have and make changes based on what is and what isn’t working. And then using that information to make your ads better next time.
In this post I’ll share with you some of the key takeaways from a campaign I was running for a client from September to November this year. [Read more…]