Instead of another post with a long detailed how-to tutorial, today I’m giving you homework:
Give the call-to-action on your landing page an extreme makeover.
All you’re going to do is take the words or phrases you use to tell people to “sign up” and tweak them to make them a whole lot better.
I don’t want to see these words on your page, at least not by themselves:
- sign up
- subscribe
- join
- download
These are boring. And overused. And you’re better than that.
So what should your call-to-action say instead?
That’s up to you. You could spruce it up by emphasizing (once again) the benefits I’m going to get if I sign up for your free report or guide. You could say:
Click here to get your free tutorial and start designing your own ebook today:
Or
Stop spending hours prepping food! Enter your email to grab my free guide to 5 meals in 5 minutes:
Or if your goal is to get people to sign up for an online event, try:
Click here to reserve your seat:
Or
Enter your email to grab your spot for the End of the Boost Post Button webinar:
One client of mine used the CTA “RSVP here” for her button copy – it definitely gave her live webinar a different, not so business-y tone, which was perfect for her audience.
Get Creative With Your Buttons
Adding personality to your button copy can add a welcoming feel to your website. I love these buttons on marketing consultant Jules Taggart’s site:
Click here to see them in all their whimsical glory.
Back to your homework.
You’re going to pick a call-to-action on your site and make some improvements. I’d love it if you improved the CTA on your landing page, but I’ll take what I can get!
If you’ve got the word “subscribe” anywhere on your header, footer or sidebar, I want you to get rid of it. STAT.
Then let me know what your new call-to-action is in the comments below. We all need inspiration for more fantastic CTAs, so please share what you came up with!
I love this Claire and have just shared it with my Book More Weddings Academy members :)
Yip – I’m in Heidi’s group and it is brilliant!
Aww, thank you Jaclyn! Got a new CTA to share with us? We’re all friends here. :)
Thanks so much, Heidi!
This is great Claire. When I got your email, my only reaction to the boring CTA question was “guilty as charged.” My CTA buttons are usually an after-thought but I can see now there is a better way. Thanks.
I loved Jules examples. But it’s not just the text. It’s also the typeface and the overall design that is so captivating.
I agree; Jules’ buttons/design/copy/everything goes above and beyond.
I would say that most people treat the landing page in general as an afterthought, and the CTAs are typically the very last things we tend to write! In other words? You’re not alone, Bob. Glad to help you, even if it’s just with the little things!
changed my landing page button copy form “I’m in” to “yes, I’m done being a starving artist”:
http://creativewebbiz.com/challenge/
Ooooh, I love how that button pops out against the other colors on the page. Have you tested this landing page yet, Yamile? Would love to know the conversion rate!
(Also, congrats on its mobile responsive-ness!)
Thanks! I’m not sure about new conversion rates yet as I have been making lots of changes to this page over the last 4 weeks. I can tell I’m getting more signups but now that I’m done working on it, I will have to wait a few weeks to see definitive conversation rates. I will let you!
Awesome, please do let me know!
I’m giving away a free Spring Clean Smoothie Slim Down eBook on my landing page and on my Facebook page so instead of using the boring Download Here or Sign Up, I used Spring Me Clean!, I’m so ready! Count Me In! and I’m Ready! Let’s Do It! :) Thank you so much Claire!!!
http://springcleansmoothieslimdown.instapage.com/
Got the Conversion & Tracking CODE editor installed. Thank you…Right now reviewing your different ads installation procedures.. OK so far….Really appreciate the clear consistency you put in your videos & text tutorials. Definetely KISS (keep it short & simple ) style of training keeps me coming back for review or using it alongside in my second monitor while placing my first FaceBook ads. Poco a poco !!!
Great! Vamos que se puede!