I’m always encouraging my Absolute FB Ads crew to use their ads to test out different ideas. Instead of asking, “Which set of ad copy will work better?” or “Which image do you think people will respond to more?” you can let Facebook figure it out for you! When you run more than one ad at the same time, Facebook pays attention to which ad performs better (e.g. which one gets…
Everybody knows somebody just like this. She’s glowing on the outside, all put together and eternally positive. Her business is KILLING IT. And not just because her blog looks so good and she’s obviously invested money in professional design and content. That too, but you’ve had an inside look. You know about her numbers. Seriously raking it in. And yet . . . something’s missing. You haven’t got a clue…
I remember vividly the night I hit “Publish” on my very first blog post about 3 years ago. I was so excited about the prospect of readers and visits and retweets that I couldn’t sleep, so in the middle of the night I opened up my computer again. There was nothing. Total silence on Twitter, maximum 1 visit recorded in Google Analytics. That visitor was almost definitely my boyfriend. Talk…