This post is the third in my free series on Landing Pages that Convert. Just a heads-up: the links to LeadPages and StudioPress in this post are affiliate links. I’m a big fan of both, and I’d promote the heck out of them even if I weren’t an affiliate. Here comes a big sweeping statement: the design of your landing page is the most important piece in this whole conversion optimization…
“That conversion rate is worse than DiCaprio’s.” When I spotted this line scribbled on the whiteboard at my husband’s office, my stomach flipped. I went from zero to nervous in a heartbeat. Was it simply a clever joke his team wanted to remember for an extra week? Or was his business in trouble? Here’s why I panicked: if anything you offer converts worse than Leonardo DiCaprio, you may not be in…
This post is the second in my free series on Landing Pages that Convert. Click here to check out Part I: The One Thing that’s More Important than Traffic – everything in this post will make more sense if you start there. (Quick glossary note for this post: I say “opt-in content” while lots of other people say “freebie,” “giveaway,” “bribe,” etc. They’re all the same thing: some kind of content…
Every day you get tens, hundreds or thousands of visits to your website. You work hard on social media marketing, guest posting, and maybe even paid advertising to increase those numbers month after month. “Get in front of more eyeballs” is a basic principle we’re taught from Day One of building our online businesses. I’m not going to say that getting more traffic is easy, but it’s certainly do-able. If…
Creating a Google Analytics account and integrating it with your Wordpress site is so easy, it needs almost no explanation. Here’s how to get it done in 3 painless steps: 1. Sign up for your account at google.com/analytics. Sign up for Google Analytics with your Google email account (or create a Google account if you don’t have one already). If you’re like me and you have several Google-related email accounts, choose…