Why My Recent Launch Bombed: a Postmortem

Why My Recent Launch Bombed: a Postmortem

For the first couple of months after going full-time in my business, I combed the Internet for one thing: real shit. Just like you, I had read all the success stories. I had listened to interviews, read blog posts, received the “here’s why I’m awesome” emails. I don’t begrudge anyone those emails – they are a crucial piece of effective marketing. But I was desperate to learn from other people’s…

How Beginner’s Luck Nearly Sunk My Services-Based Business

I got my very first client through a glorious stroke of luck. A post in a Facebook group lead me to send an email that landed in the right inbox at the right time, combined with a perfect storm of circumstances that had shown my future client the value of investing in Facebook ads. While still working full-time for someone else, my side business of running other people’s campaigns was…