You know what my favorite business blogs are? The ones that go into detail about how they make their money. Especially people who lay out their entire launch plans, recap exactly what they did, and whether or not their strategies were successful. I just wrapped up a launch in my own business, and I thought you might benefit from going behind the scenes with me as I discover for myself…
Yes! I’m back again, bitching and moaning about the Boost Post button. And you know what? There’s real cause for concern here. Here’s what happens: you’re busy. You have a million things to get done today, and you don’t want to bother with the friggin’ Power Editor right now. So you boost a post. I’ll admit it – I do it myself from time to time! The real problem here is…
It’s amazing how accurately Facebook’s conversion tracking works. It tells you how many people clicked on your ad, visited your landing page and actually signed up for your free content. Or how many people clicked and then bought your product. Amazing! Tracking your results is one of the best things about using Facebook ads to grow your business. But how do you calculate your return on investment (ROI) over the…
Since you’re not a zombie but rather a living, breathing entrepreneur, then you’ve undoubtedly noticed that video is all the rage on Facebook right now. The more time people spend on the Facebook site and mobile app (instead of consuming video content on a site like YouTube), the more ads they can serve and money they can make. So not only is the Facebook algorithm featuring video posts prominently in everyone’s…
Facebook ad targeting is hard. Sometimes it can feel like the one thing that’s keeping you from running campaigns that convert. (And you may very well be right about that.) The good news is that this post could actually simplify the entire target audience question so that you can get on with writing your ad copy and finding great images to use. The next time you run ads, I want you to try out…