How to Install the Facebook Pixel: Wordpress Sites [Step-by-Step Instructions]

You know that Facebook Ads can be a great tool in your business arsenal. You can get your work seen by the right people, let them know about your offerings, grow your list, and even make sales. What you can’t do is figure out which ads work best for your business if you don’t have the Facebook Pixel in place from the get-go!  “What exactly is this Facebook Pixel you…

14 Facebook Ad Metrics that Actually Matter (and 4 You Should Just Ignore)

When people finally get their ads up and running, and then actually have some Facebook ad metrics to look at, it’s exciting! So it’s not uncommon to see posts in the Absolute FB Ads Support Group that say something like, “I ran my ads and reached a gazillion people and got 300,000 video views for $0.02 each! That’s good, right???” Sometimes, though, I have to be the bearer of bad news.…

Facebook Ads Not Working? This Is the One Tweak to Try First

Even with the best Facebook ad training money can buy, you’re going to have some ads that flop. It happens to everyone, even me! There could be a few different factors at play when your ads don’t perform very well, and it’s important that you learn to read your results in order to figure out what the “problem” really is. 

Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Facebook Ads Scheduling: How to Find the Best Times to Run Your Ads

Did you know that you can set your Facebook ad campaigns to run at one time of day and not another? That you can make sure your ads aren’t being served at a time of day when people probably aren’t likely to take the action you want them to? Facebook and Instagram ad scheduling is one of my absolute favorite things about creating campaigns in the Ads Manager. There’s nothing I love…

How to Install the Facebook Pixel: Squarespace Sites [Step-by-Step Guide]

You’re ready to get started with Facebook ads – well done, you. You’re smart enough to know that they can help you get your work in front of a very specific audience, promote your offerings to them, grow your list, and even bring in serious revenue. However, you won’t know which ads actually did something for your business if you don’t have the Facebook Pixel in the right place!  “WTF…