Since you’re not a zombie but rather a living, breathing entrepreneur, then you’ve undoubtedly noticed that video is all the rage on Facebook right now. The more time people spend on the Facebook site and mobile app (instead of consuming video content on a site like YouTube), the more ads they can serve and money they can make.
So not only is the Facebook algorithm featuring video posts prominently in everyone’s News Feed, but they’re also charging you mere pennies (literally!) to run video ads. People tend to hoop and holler when they see in their reports that each video view is costing them only $0.02.
Unfortunately this metric is kinda bullshit. Most “views” that your video ad gets are only about 3-5 seconds long. If you dive further into those reports, you’ll probably see that most people bail before seeing 10% of your video (or less)! [Read more…]