We’re back with my good friend and co-host, Val Geisler, and today we’re talking about launching your product. Many new and experienced entrepreneurs find launching a new product to be overwhelming, stressful, and confusing. Today, Val and I will break through your worries and fears about launching a new product, answer some of your questions, and explain some of the things that we have used to launch our own products.
Season 2 of the Get Paid Podcast is sponsored by Acuity Scheduling. Start your exclusive 45-day free trial at acuityscheduling.com/getpaid!
In This Episode You’ll Hear:
- How marketing and launching go hand in hand.
- Using challenges during your launch – can they help?
- Why you should minimize pressure and desperation during your launch in order to maximize profit.
- Why making your launch as fun as possible for everyone makes a launch work better.
- Why you should nurture your list before you launch.
- When you should consider hiring others for your launch, and why.
- How you can use your network to help with your launch if you can’t hire someone.
- Why you don’t need a complex launch “formula” to make a successful launch.
- What are the different ways to launch a product?
- Remember: Everything you create in a launch is about building an experience.
Mentioned In This Episode:
- Val’s Gmail School – learn how to organize your Gmail email in as little as five days!
- Episode 23 – The “Formula” Myth of a 6-Figure Business
- Episode 25 – The Fast Track to Revenue: 1-On-1 Work
- Erin Stutland – Free Workouts for 5 days
- Amy Porterfield podcast – 7 Tips to Create a 3-Part Video Series
- Pat Flynn – A Product Launch Sequence That Works – How to Create a 3-Part Video Series with Amy Porterfield
- My Landing Pages That Convert course
- Jamie DeBose – Mailchimp Expert
- Maggie Patterson
- My Ad Consultant Incubator
- Fizzle episode – Launch Lessons: How to Launch Your Thing (& How We Did It)
- Fizzle Episode – What’s the Right Amount of Prep for Your Launch?
The TL;DR of the show:
- There’s no one right way to launch.
- The more time that you can put into your launch in advance, the more fun and easy launching will be.
- It’s important to get the support that you need in order to feel confidant going into your launch.
- Most Importantly: You are a human doing business with other humans. Remembering that in your launch will help you keep your sanity. It’s not just PayPal accounts, it’s people.
Connect with Val and Claire on the ol’ Social Networks:
Val Geisler
Claire Pelletreau
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Thanks for listening! Time to go get yourself paid. :)